Which of the following is a way that the media influences consumer behavior?
Question 12a of 25 - Consumer influences
- Maximum Attempts: 1
- Question Type: Multiple Choice
- Maximum Score: 2
- Question: Which of the following is a way that the media influences consumer behavior?
- Product placement.
- Marginal analysis.
- Rational choice.
- Risk aversion.
The correct answer is: Product placement. By paying to have their products shown on TV and in movies, companies can get messages about these products to potential buyers.
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