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Which of the following is a way that the media influences consumer behavior?

  • Question 12a of 25 - Consumer influences

  • Maximum Attempts: 1
  • Question Type: Multiple Choice
  • Maximum Score: 2
  • Question: Which of the following is a way that the media influences consumer behavior?
  • Answers:
  1. Product placement.
  2. Marginal analysis.
  3. Rational choice.
  4. Risk aversion.

The correct answer is: Product placement. By paying to have their products shown on TV and in movies, companies can get messages about these products to potential buyers.

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