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The purpose of branding is to do which of the following?

  • Question 13c of 25 - The media

  • Maximum Attempts: 1
  • Question Type: Multiple Choice
  • Maximum Score: 2
  • Question: The purpose of branding is to do which of the following?
  • Answers:
  1. Create a positive association.
  2. Allocate resources.
  3. Warn about dangers.
  4. Differentiate products.

The correct answer is: Create a positive association. Products that are successfully branded get consumers to associate them with quality and popularity.

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