The purpose of branding is to do which of the following?
Question 13c of 25 - The media
- Maximum Attempts: 1
- Question Type: Multiple Choice
- Maximum Score: 2
- Question: The purpose of branding is to do which of the following?
- Create a positive association.
- Allocate resources.
- Warn about dangers.
- Differentiate products.
The correct answer is: Create a positive association. Products that are successfully branded get consumers to associate them with quality and popularity.
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