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Which of the following best states one effect of advertising?

  • Question 18c of 25 - The media

  • Maximum Attempts: 1
  • Question Type: Multiple Choice
  • Maximum Score: 2
  • Question: Which of the following best states one effect of advertising?
  • Answers:
  1. Consumer behavior is influenced.
  2. Media revenues exceed costs.
  3. Stockholders have a high level of utility.
  4. Market research becomes more accurate.

The correct answer is: Consumer behavior is influenced. Companies advertise in order to influence the behavior of consumers.

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