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Which of the following statements explains how "google" has become a household word?

  • Question 25c of 25 - Google and branding

  • Maximum Attempts: 1
  • Question Type: Multiple Choice
  • Maximum Score: 2
  • Question: Which of the following statements explains how "google" has become a household word?
  • Answers:
  1. The term "google" was invented after the company conducted extensive market research.
  2. Millions of people identify with and approve of the motto "Don't Be Evil."
  3. Google has been successful at associating its service with the generic act of searching the Internet.
  4. The relaxed corporate culture and its nontraditional business model are well-known facts about Google.

The correct answer is: Google has been successful at associating its service with the generic act of searching the Internet. Google has benefited from successful branding that has associated the company with popularity and quality.

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