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Which of the following statements best explains the purpose of market research?

  • Question 5a of 25 - Consumer influences

  • Maximum Attempts: 1
  • Question Type: Multiple Choice
  • Maximum Score: 2
  • Question: Which of the following statements best explains the purpose of market research?
  • Answers:
  1. Market research helps producers earn more profits.
  2. Market research leads to efficient production.
  3. Market research keeps the economy growing.
  4. Market research gives consumers reliable product information.

The correct answer is: Market research helps producers earn more profits. Producers use market research to figure out what consumers want so that they can sell more and make more profit.

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