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Which of the following statements best describes what purchasin…

  • Question 9b of 10 - The media

  • Maximum Attempts: 1
  • Question Type: Multiple Choice
  • Maximum Score: 2
  • Question: Which of the following statements best describes what purchasing advertising space does for advertisers?
  • Answers:
  1. Advertising space generates higher circulation and better ratings.
  2. Advertising space exposes a company's products to an audience of potential customers.
  3. Advertising space fills magazines and newspapers to their full print capacity.
  4. Advertising space allows a company to transmit product information to its investors.

The correct answer is: Advertising space exposes a company's products to an audience of potential customers. Advertising is all about buying the attention of an audience.

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