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Which of the following statements best explains the purpose of advertising?

  • Question 9c of 10 - The media

  • Maximum Attempts: 1
  • Question Type: Multiple Choice
  • Maximum Score: 2
  • Question: Which of the following statements best explains the purpose of advertising?
  • Answers:
  1. Advertising is about buying the attention of an audience of potential consumers.
  2. Advertising is about determining how much revenues will exceed costs.
  3. Advertising is about making sure that consumers get accurate product information.
  4. Advertising is about predicting what consumers will want and how much they will pay.

The correct answer is: Advertising is about buying the attention of an audience of potential consumers. Advertising space exposes an audience to messages about a company's products.

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