Running a social media giveaway or contest is a great way to start an online conversation about your business. Not only can you increase your brand awareness, but you can also generate more leads. ... You’ll win some brownie points for giving out the freebies and be able to build a positive brand image.
Running a social media competition is a brilliant way to attract and engage audiences , grow awareness of a product and increase purchase intent from potential customers. They can also be used to build an email list, drive traffic to your website or simply to reward your customers.
Even if you can’t afford an entire plane’s worth of seats for a prize, running social media contests is an effective component of any social media strategy . If you target prospective customers and actively engage with your entrants, the real winner of the contest will be your brand.
A contest is an excellent way to increase engagement on a page to when it’s done properly . When a page attracts new and relevant fans it helps to increase comments, shares, retweets, likes, pins and more as they have attracted the right audience to be part of their page.
- Ask them to tag a friend or share to win. ...
- Ask them to showcase their creativity. ...
- Ask them to get on camera. ...
- Ask them to share their opinion. ...
- Ask them to contribute and be featured. ...
- Ask them for laughs. ...
- Ask them to vote. ...
- Ask them what they know.
When deciding on a length for your Instagram giveaway, don’t assume the longer it lasts the more people will enter. Limited time offers are still widely used for a reason because they give your audience a sense of urgency. So, to capitalize on that, I suggest sticking to 3-7 days .
Two weeks (14 days) might be the optimal time to run a giveaway. It gives you enough time to pick up where the shorter time frame discussed above fails, and it is not so long that your target audience will forget about your brand/product/offer.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic . ... The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
What Is Social Media? Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities . By design, social media is Internet-based and gives users quick electronic communication of content.
How do you create a successful giveaway?
- Start with a Concise Goal. ...
- Set a Defined Time Frame. ...
- Review Rules on Each Social Platform. ...
- Piggyback on National Event or Holiday. ...
- Choose Prizes that Complement Your Brand. ...
- Enlist a Giveaway Maker for Creation and Management. ...
- Plan a Promotion Strategy.
- Ask them to tag a friend or share to win. ...
- Ask them to showcase their creativity. ...
- Ask them to get on camera. ...
- Ask them to share their opinion. ...
- Ask them to contribute and be featured. ...
- Ask them for laughs. ...
- Ask them to vote. ...
- Ask them what they know.
What are good contest ideas?
- Surprise Random Followers. One of the easiest and simplest contest ideas is to pick one of your followers and surprise them with a free gift. ...
- Comment to Win. ...
- Simple Photo Contest. ...
- Photo Voting Contest. ...
- Short Video Contest. ...
- Check-in to Win Contests. ...
- Product Customization Contest. ...
- Simple Trivia Contest.
- Partner up with other Instagrammers. ...
- Select a good hashtag for your challenge. ...
- Keep your prompts simple. ...
- Select a manageable length of time to run it. ...
- Directly invite people to join before it starts. ...
- Interact with participants. ...
- Do a recap on your blog.
Why Instagram giveaways are bad?
Here’s a short summary of why generic giveaways hurt your business and Instagram growth: They increase your total number of followers but decrease the percentage of engaged followers . This results in lower engagement for your posts . Which results in your account being shown to fewer followers.
How long should you run an Instagram giveaway for?
When deciding on a length for your Instagram giveaway, don’t assume the longer it lasts the more people will enter. Limited time offers are still widely used for a reason because they give your audience a sense of urgency. So, to capitalize on that, I suggest sticking to 3-7 days .
What is the best day to start a giveaway?
If you plan on promoting your giveaway when you launch (which is recommend!), starting your giveaway Monday, Tuesday, or Wednesday is the most optimal time, followed by Thursday and Friday, and then the weekend. Here’s an infographic where you’ll learn insights into when giveaways are entered you should check out.
