How Do I Make My Event Planning Company Stand Out?

by | Last updated on January 24, 2024

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  1. Have an open mind. ...
  2. Find an organization method that’s right for you. ...
  3. Stand out on social media. ...
  4. Build connections that last. ...
  5. Read event planning blogs. ...
  6. Keep your team up to date. ...
  7. Focus on Millennials. ...
  8. Create interactive events.

How do I make my event planning business successful?

  1. Set a marketing budget and use a PR company when possible. ...
  2. Clearly define your scope of work, mission and goals for your event business. ...
  3. Have your elevator speech ready. ...
  4. Do your market research. ...
  5. Spend some time learning tax laws and business filing in your area.

How do I make my corporate event stand out?

  1. Don’t oversell to attendees. ...
  2. Create “FOMO” urgency on social media. ...
  3. Overcome obstacles with creative ideas. ...
  4. Create an experience that inspires loyalty and repeat business. ...
  5. Have synergy in cross-promotional opportunities. ...
  6. Use emotion to create memorable experiences.

What makes event planning business thrive?

In order to be successful, industry participants need to give guests experiences that will keep them coming back. Locally or abroad, there is no shortage of work available to you. These industries are very customer oriented. You’ll need to be good with people and have some business and marketing knowledge.

How do I market myself as an event planner?

  1. Your priority is to get your clients to take action and buy. ...
  2. Use Your Event Planning Social Media Profile To Advertise. ...
  3. Keep Existing Clients Updated. ...
  4. Network, Network, Network! ...
  5. Don’t Forget Offline Marketing.

What do event planners charge?

On average, event planners should charge between 15-20% of the total cost of an event as part of their fee. Depending on the complexity of the program and the amount of time it takes to plan and execute an event, sometimes this is enough to cover a planner’s entire cost and source of profit.

How much money do you need to start an event planning business?

Startup Expenses Low High Equipment $5,000 $17,000 Inventory $0 $500 Licenses and Taxes $250 $350 Communications $100 $250

What makes your event stand out?

The way you communicate and pass messages will play a big role in making the event stand out. Always keep things simple, and go directly to the point. Always go the extra mile to have an event that triggers an emotional impact if you want the attendees to have something to remember about your event.

How do you stand out at an event?

  1. Pick the right entry level. If you have the budget, it’s always good to snag the highest-level entry pass to an event. ...
  2. Send out pre-event signals. ...
  3. Develop a welcoming presence. ...
  4. Leave a footprint. ...
  5. Analyze results.

How do you make an event unique?

  1. Use lighting strategically. ...
  2. Theme your event. ...
  3. Prioritise your styling. ...
  4. Hire entertainment. ...
  5. Incorporate augmented or virtual reality. ...
  6. Work with AVPartners.

How do I start my own event management company?

  1. Register your event management company’s business and apply for permits or licenses. ...
  2. Create your event planning business plan. ...
  3. Plan your marketing approach. ...
  4. Streamline your tasks. ...
  5. Track your progress. ...
  6. Manage your time.

How do I get clients for my event?

  1. Offer Experiences. People want more than a traditional event. ...
  2. Demonstrate Expertise. There’s a reason people hire you to run their events: You are an expert at what you do. ...
  3. Work with the Local Blogging Community. ...
  4. Partner with Nonprofits. ...
  5. Go Live.

How do I write an event plan?

  1. Define goals and objectives.
  2. Establish a budget.
  3. Build your team.
  4. Pick your venue and date.
  5. Develop event branding.
  6. Plan your program.
  7. Confirm sponsors, exhibitors, and speakers.
  8. Identify and select tech tools.

How do I plan an event with no money?

  1. Idea and Concept. Once you come up with an event idea, remember to be flexible. ...
  2. Determine the audience. ...
  3. Create the agenda. ...
  4. Find the right venue. ...
  5. Invite speakers for free. ...
  6. Find partners. ...
  7. Find sponsors. ...
  8. Free marketing and media partners.

How do event planners pay vendors?

Most event planners price their fees-for-service (the total cost to the client) using a “cost plus” method. They contract out the labor, supplies and materials involved in producing an event and charge their clients anywhere from 10 to 20 percent of the total cost of the event , with 15 percent being a rough average.

Do Event planners get paid well?

An event planner can make an average of $16.07 per hour , or an equivalent of around $ 33,000 per year. However, this average can vary depending on clientele, event types and hours worked to see an event through to completion.

How do you price an event?

Add the total cost of the food, venue, entertainment, and misc. expenses together and divide that number by the amount of people you want to attend. That will tell you the average cost for each attendee. Next, you’ll need to determine how much profit you want to make from the event to set your break-even point.

What are the 3 types of events?

There are three main categories which events go under. These events are private, corporate and charity which are explained below.

What are the 5 C’s of event management?

The process of planning an event from start to finish may be divided into 5 basic phases, which we have called the 5 Cs. These are Concept, Coordination, Control, Culmination and Closeout .

How do I become a event planner without a degree?

To become an event planner, you will typically need a Bachelor’s Degree in Business, Communications, Public Relations, Marketing or Hospitality Management . Individuals without a degree may qualify for an entry-level position, but they should have at least one to two years of experience in the field.

How do I bring an event to life?

  1. Florals. This may sound like an obvious one but including florals in your event space brings a touch of beauty, texture and life. ...
  2. Greenery. Bring the outside in by adding some greenery to your events. ...
  3. Lighting. Do not underestimate the power of good lighting at your event.

How do you engage a crowd at an event?

  1. Train speakers to engage the audience. ...
  2. Use icebreakers to make the audience more comfortable sharing. ...
  3. Get participants in their bodies. ...
  4. Use tech tools to create conversations. ...
  5. Come up with prompts that inspire audience participation. ...
  6. Plan for all possible responses.

What are the five stages of event planning?

  • Stage 1 – Research and Goal Setting. ...
  • Stage 2 – Design the Event. ...
  • Stage 3 – Brand the Event. ...
  • Stage 4 – Coordination and Day-Of Planning. ...
  • Stage 5 – Evaluate the Event. ...
  • Successful Event Planning.

How do you Organise an event?

  1. Define the purpose and format. ...
  2. Pay sufficient attention to planning. ...
  3. Draft your budget taking into account unforeseeable situations. ...
  4. The devil is in the detail. ...
  5. Check the location and have a plan B. ...
  6. Allocate responsibilities. ...
  7. Tell your audience about the event. ...
  8. Pay attention to service.

How do I get into event planning?

  1. Choose your preferred event planning role. ...
  2. Follow event companies and seek experience. ...
  3. Build your portfolio. ...
  4. Speak to industry experts. ...
  5. Apply for a job. ...
  6. Create a business plan. ...
  7. Register your business. ...
  8. Secure investment or funding.

What does a sponsor get in return?

Sponsors offer funding or products and services to support events, trade shows, teams, nonprofits, or organizations . In exchange, you get business exposure and a chance to connect with new customers.

Kim Nguyen
Author
Kim Nguyen
Kim Nguyen is a fitness expert and personal trainer with over 15 years of experience in the industry. She is a certified strength and conditioning specialist and has trained a variety of clients, from professional athletes to everyday fitness enthusiasts. Kim is passionate about helping people achieve their fitness goals and promoting a healthy, active lifestyle.