How Do You Develop An Integrated Marketing Communications Strategy? - Fixanswer

Integrated marketing communications (IMC) is the strategy that takes your marketing department from disparate functions to one interconnected approach . IMC takes your various marketing collateral and channels — from digital, to social media, to PR, to direct mail — and merges them with one dependable message.

What does an integrated marketing communications strategy begin with?

The starting point of the integrated marketing communications (IMC) process is the marketing mix that includes different types of marketing, advertising, and sales efforts . Without a complete IMC plan, there is no integration or harmony between client and customers.

What are the 6 steps in IMC?

Step 1: Know your target audience. As a general rule, there is no “general audience”. ...
Step 2: Develop a situation analysis. ...
Step 3: Determining marketing communication objectives. ...
Step 4: Determining your budget. ...
Step 5: Strategies and tactics. ...
Step 6: Evaluation and measurement.

What is the first step in STP marketing?

STP stands for: Step 1: Segment your market . Step 2: Target your best customers. Step 3: Position your offering.

What are the 5 promotional strategies?

Promotion is one of the marketing mix elements among a system of five in a promotional plan (often known as the five Ps). These elements are personal selling, advertising, sales promotion, direct marketing, and publicity .

What is an example of integrated marketing?

Another great example of an integrated marketing campaign is Coke’s ‘share a coke with’ campaign , which used unified messaging across TV, Social, Outdoor and Display leading to a 7% uplift in Coke consumption by the target demographic, making it one of the most successful Coke campaigns in history.

What are the elements of integrated marketing communication?

Components of IMC include: the foundation, the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools .

How effective is an integrated marketing communications?

Uniformity in your image increases trust and awareness . For instance, a Gartner research survey found that lead management campaigns that integrated four or more channels outperform single-channel campaigns by around 300%.

What is the goal of integrated marketing communications?

The goal of integrated marketing communications is to ensure that customers receive the same message when they interact with a company’s brand in various ways .

What are the objectives of integrated marketing communications?

Some of the most common goals of IMC campaigns include increasing brand awareness, generating sales and reinforcing repeat purchases .

What is the first step in the IMC plan?

The first stage of the IMC planning process is to conduct a situational/ contextual analysis . This can involve a SWOT analysis and an external and internal environmental analysis.

What are the major steps in developing effective communications?

Identifying the Target Audience: ...
Determining Communication Objectives: ...
Determining the Message: ...
Budget Decisions: ...
Communication Tools / Mix Decisions:

What are the IMC tools?

Advertising.
Personal selling.
Direct Marketing.
Mobile Marketing.
Social Media Marketing.
Public Relations.
Sales Promotion.
Sponsorships.