How Do You Do A Listing Presentation For Real Estate? - Fixanswer

The listing presentation is a real estate agent's opportunity to make a first impression on their prospective client . This is the presentation that pitches them as the best person to hire. A great listing presentation converts home sellers into clients.

What's a listing presentation?

A listing presentation is a free, no-obligation presentation that highlights how the agent will prepare and market your home for sale , and why you should work with that broker. The agent will take the time to justify their suggested list price. ... Listing agents, also known as seller's agents, work with home sellers.

When a property is overpriced What happens?

When a house goes on the market, the greatest potential to attract buyers is within the first 30 days. By pricing it high with the intention of dropping the price later, you are completely bypassing your best candidates for buyers. Overpriced houses sit on the market for sale .

How do you win a listing appointment?

Tip 1 – Define your listing appointment process. ...
Tip 2 – Always review your team makeup and listing/selling process. ...
Tip 3 – Put your presentation on paper/ipad. ...
Tip 4 – Leave them with materials. ...
Tip 5 – Don't provide a list price at the initial appointment.

What is the most common reason a home fails to sell?

The most common reason a property fails to sell is an unreasonable asking price by the seller . An asking price that's too high is the surest way to increase your days on market and have a “non-starter” listing that buyers simply ignore.

How do you start a listing presentation?

Do Your Research. ...
Do a Comparative Market Analysis for a List Price Range. ...
Have a Professional Listing Marketing Package Prepared. ...
Know Your Strengths and Be Ready to Communicate Them. ...
If It's a Feature Service, Have a Demo If Possible.

How do you win a listing presentation?

Ask questions. Sellers want to feel heard by you. ...
Let them ask questions. ...
Bring the value from the get-go. ...
Be informative, not aggressive. ...
Illustrate your qualifications. ...
Prepare for objections. ...
Give them a process overview. ...
Give them an overview of your business.

How do you present property to a client?

The Goal of the Presentation.
Plan to succeed.
Ask the right questions and listen carefully to the answers.
Position yourself as the local expert.
Highlight your marketing plan for the client's home.
Showcase why you're the right agent for the job.

What do you say on a listing appointment?

From what I've come to learn being an agent for the past 9 years, most listing appointments with agents consist of a tour of the home, a brief chat about what the seller wants and what the agent can offer , followed by the spreading of Listing Detail sheets of comparable properties on the table to determine the home's ...

What is a pre listing package?

A pre-listing package is a robust document that provides all the details sellers would want to know about you and how you plan to sell their home . Traditionally, the pre-listing package is sent to sellers after a pre-listing meeting has been scheduled but before it takes place.

How do you know if land is overpriced?

The Home Is Listed Significantly Higher Than A Neighboring Property. ...
A Neighboring Home Sold Much Faster. ...
The Home Has Gotten No Offers. ...
Work with a Buyer's Agent.

Is my property overpriced?

Generally speaking, houses in the same neighborhood, and with a comparable floorplan, will likely be within the same general price range. So take note, if the open house you're viewing is price $50,000 more than another open house down the street, you're likely looking at an overpriced home.

What happens if property appraises for less?

Appraisal is lower than the offer: If the home appraises for less than the agreed-upon sale price, the lender won't approve the loan . In this situation, buyers and sellers need to come to a mutually beneficial solution that will hold the deal together — more on that later.