How Do You Make A Good Brand Video?

by | Last updated on January 24, 2024

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  1. Know your target audience. ...
  2. Make a plan. ...
  3. Tell stories people want to hear. ...
  4. Match your content to your brand voice. ...
  5. Feature your brand colors and logo. ...
  6. Create videos the easy way, before investing in large productions. ...
  7. Share your brand video on social media.

What is a branded video?

What is branded video? Branded video is marketing content that's sponsored or created by a brand that — while sharing in the brand's values — does not directly advertise or promote the brand. It aims to monetize on positive association, rather than self-promotion.

How do you make good quality videos?

  1. Use Plenty of Light. ...
  2. Use a Clean Background. ...
  3. Choose a Good Video Editing Program. ...
  4. Keep Your Editing Simple. ...
  5. Prioritize Crisp, Clear Audio. ...
  6. Avoid Shaky . ...
  7. Understand the Rule of Thirds. ...
  8. Use Your Phone the Right Way.

What makes a good marketing video?

If you want your video to be watched, it needs to create some kind of value for the viewer. ... The best video content tells stories that connect with the viewer . The better you tell stories about yourself, the more likely your viewers are going to understand what your company is offering and what it can do for them.

What makes a great brand video?

Each video you create is a puzzle piece making up a larger picture that contains clues about what your brand is about and the story you want to tell your audience. ... They are focused on a very specific audience which makes it easier to attract viewers that will hopefully dive deep on a topic.

Where can I get good quality videos?

  • Videvo. Videvo is a highly maintained free stock footage site that uploads new free videos weekly. ...
  • Distill. Distill has the most exquisite collection of free high definition footages. ...
  • Video Pexels. ...
  • Clip Canvas. ...
  • Life of Vids. ...
  • Pixabay. ...
  • Mazwai. ...
  • Vimeo.

What is the best video editor for free?

  • DaVinci Resolve. ...
  • Movie Maker Online. ...
  • Lightworks. ...
  • Shotcut. ...
  • VSDC. ...
  • VideoPad. Free video editing software for beginners. ...
  • Openshot. Free video editing software for beginners with some advanced features. ...
  • Hitfilm Express. Best free video editing software for advanced editors.

Does being branded hurt?

Unlike tattoos that have can be removed with laser surgery or piercing holes that can heal, branding is permanent . Branding isn't a do-it-yourself, at-home activity. It's a painful process that should only be done by professionals in a sanitary environment who are trained in handling sterilized equipment.

Why you need a brand video?

Nothing helps your audience (read: potential customers) identify and relate to your business than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offering. People like buying from people .

What is an example of branded content?

Branded content never involves traditional advertising, such as TV commercials and banner ads. In most cases, branded content includes articles, YouTube videos, podcasts, and films .

What is a video marketing strategy?

Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience . The idea is to keep audience members engaged with the brand in a way that's simple and easy to digest.

How do you make a catchy video?

Time your live videos for when your followers are online – otherwise participation will be low. Make sure the lighting is on point – you want to be seen, after all. Write a compelling description of your video – that way when it's just a video, people want to watch it. Be yourself – social media is all about ...

How effective are marketing videos?

While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.

Which quality is best for video?

If you're looking for more flexibility in your editing, then try 2k or 4k and output in 1080p . If you want the MAXIMUM quality possible, then of course – go for the highest resolution you can, but for most everyday content videos 1080p or even 720p are enough.

How can I get free videos without copyright?

  1. Pixabay. Pixabay offers over 2.3 million images and videos, all released under a simplified Pixabay License. ...
  2. Videvo. ...
  3. Pexels. ...
  4. Videezy. ...
  5. Life of Vids. ...
  6. Coverr. ...
  7. Splitshire. ...
  8. Clipstill.

How can I make a video high resolution?

To select the video resolution, open the Video Screen Size drop-down list and choose the desired option. For example, to convert 720p to 1080p, select the 1920 × 1080p (1080p). If you want to set a custom resolution, select Custom from the list and type width and height in pixels.

Emily Lee
Author
Emily Lee
Emily Lee is a freelance writer and artist based in New York City. She’s an accomplished writer with a deep passion for the arts, and brings a unique perspective to the world of entertainment. Emily has written about art, entertainment, and pop culture.