Focus groups typically last about 60 to 90 minutes . A focus group lasting more than 90 minutes probably includes too many questions or topics for discussion. The focus group needs to be appropriate for the type of participants in the group.
What is the typical length of a focus group?
Focus groups typically last about 60 to 90 minutes . A focus group lasting more than 90 minutes probably includes too many questions or topics for discussion. The focus group needs to be appropriate for the type of participants in the group.
How many members are in a focus group?
Population: The ideal size of a focus group is 8-10 subjects, plus a facilitator and a note taker , about the size of a lively seminar class. A larger group will limit the detail of some responses because participants feel a pressure to share airtime with others.
How many is too many for a focus group?
In our experience, we’ve found it best to limit sessions to between six and eight participants . By doing so you can gather insights from all participants, maintain control over the session and record the findings effectively. Focus groups are unpredictable, and you never know what new ideas and discoveries will emerge.
How long should an FGD last?
An FGD should be between 60 and 90 minutes . If the FGD is shorter than 60 minutes, it is often difficult to fully explore the discussion topic. If the FGD is longer than 90 minutes, the discussion can become unproductive (as participants get weary) and the discussion can start to impose on participants’ time.
What should I ask in a focus group?
- Introductory Questions. ...
- Competitor Questions. ...
- Improvements & Dissatisfaction Questions. ...
- Positive Aspects of the Product Questions. ...
- Specific Feature Information Questions. ...
- Overall Usage and Opinion Questions. ...
- Probing Questions. ...
- Closed-ended Questions.
How small can a focus group be?
More questions, fewer people. The ideal size of a focus group is usually between five and eight participants . If the topic is of minor concern to participants, and if they have little experience with the topic, then a group size of 10 could be productive.
Can a focus group have two people?
Since the hallmark of a focus group is the interaction among the participants, it is not possible to have a one-person focus group . Instead, that should be treated as an individual interview, which could be considered to be additional data.
Is one focus group enough?
It is not uncommon to think that one focus group will be enough to collect sufficient data. However, this is not the case. Multiple focus groups are often conducted when trying to gather reliable data. One focus group is based on a maximum of 12 people who are all similar based on a certain criteria.
What is the typical size and duration of a focus group interview?
Focus groups typically last about 60 to 90 minutes . A focus group lasting more than 90 minutes probably includes too many questions or topics for discussion. The focus group needs to be appropriate for the type of participants in the group.
What are the three types of focus groups?
- Single Focus Group. This is what most people think about when asked about focus groups. ...
- Mini Focus Group. ...
- Two-Way Focus Group. ...
- Dual Moderator Focus Group. ...
- Dueling Moderator Focus Group. ...
- Respondent Moderator Focus Group. ...
- Remote Focus Group.
How do you conduct a good FGD?
There should be three types of questions in a focus group discussion: Probe questions: these introduce participants to the discussion topic and make them feel more comfortable sharing their opinion with the group. Follow-up questions: delve further into the discussion topic and the participants’ opinions.
How many questions should a focus group have?
Most focus group moderators ask no more than eight to 12 questions . Know what information you can get from other methods to ensure you’re not asking unnecessary questions.
What is an example of a focus group?
A focus group is a small-group discussion guided by a trained leader. It is used to learn about opinions on a designated topic, and to guide future action. Examples: A focus group of parents of preschoolers meets to discuss child care needs .
What are some things you can do to keep one or two people from dominating a focus group?
- Identify and State the Group Goals. ...
- Create a Safe Environment. ...
- Blame It on the Clock. ...
- Ask Probing Questions...and Keep Asking Them. ...
- The Atmosphere of the Group is Set by the Moderator. ...
- Actionable Tips for Focus Group Moderation.
How do you end a focus group discussion?
End the discussion by summarizing the main points . If there is time, invite participants to reflect on the main ideas, and ask if they have any additional thoughts to share. Thank the group for participating; let them know how the discussion results will be used. Collect and save all notes and recordings.
