According to Survey.Cool.com, while Apex Focus Group is legit , you should look elsewhere when applying for focus groups. Their Apex Focus Group review wasn’t exactly positive feedback. The biggest complaints they had was that upon signing up with Apex, all you will really get is a bunch of spam emails sent your way.
Are apex focus groups legit?
Apex Focus Group is not a scam , but whether it’s worth the time and effort is still up for debate. I think most users would say, “Don’t put in the effort for little if no reward,” but if you’re patient, I think you’re safe to give it a shot and wait for opportunities to come to you.
Do focus groups actually pay?
Paid focus groups are definitely a legitimate way to make money . There are dozens of major market research companies out there that rely on focus groups for shaping their customers’ activities, which means they pay very well for you to participate in these.
Is a focus group reliable?
Conclusion: Focus groups can be a useful tool for collecting trustworthy and reliable information through a process that promotes interaction among student participants. They can support quantitative data from students and be used to support curriculum reform.
How do focus groups get paid?
Focus groups are a great way to earn extra cash while sharing your opinion or knowledge on various topics. Essentially, you get paid to give your honest and focused feedback on consumer products or services that require some extra tweaking before heading to market .
How do you qualify for focus groups?
All focus group studies have a very specific set of criteria that respondents need to meet before they can qualify. For example; One focus group may be looking for married women between 30-35 with kids, and an annual household income of $75k+ and they purchase a very specific brand of hand soap.
What are the disadvantages of a focus group?
- More Expensive to Execute Than Surveys. ...
- Participants Can’t Voice Their Opinion Freely. ...
- Hard to Get Honest Opinions For Sensitive Topics. ...
- Results Are Biased. ...
- Might Not Be a True Representation of Your Target Group. ...
- Not Ideal For B2B Research.
When should you not use a focus group?
- Usability on your product, website or mobile.
- Advertising impact.
- Design iteration.
- Understanding what people really do (instead of what they say they do)
- Situations where you worry about people influencing each other.
Are focus groups still a thing?
Focus groups are not a thing of the past and remain an effective way to research current and prospective customers. However, the groups will need to incorporate new and cheaper technology to stay relevant.
What should I ask in a focus group?
- Introductory Questions. ...
- Competitor Questions. ...
- Improvements & Dissatisfaction Questions. ...
- Positive Aspects of the Product Questions. ...
- Specific Feature Information Questions. ...
- Overall Usage and Opinion Questions. ...
- Probing Questions. ...
- Closed-ended Questions.
How long does a focus group last?
Focus groups typically last about 60 to 90 minutes . A focus group lasting more than 90 minutes probably includes too many questions or topics for discussion. The focus group needs to be appropriate for the type of participants in the group.
Are focus groups a good way to make money?
Focus groups are a great way to earn extra cash while sharing your opinion or knowledge on various topics . Essentially, you get paid to give your honest and focused feedback on consumer products or services that require some extra tweaking before heading to market.
What is an example of a focus group?
A focus group is a small-group discussion guided by a trained leader. It is used to learn about opinions on a designated topic, and to guide future action. Examples: A focus group of parents of preschoolers meets to discuss child care needs .
How much does a focus group cost?
As a general rule, the average cost of a standard focus group project can range from $4,000 to $12,000 . A traditional focus group project consists of 2 groups using an independent marketing research consultant for end-to-end project management.
