brand awareness

Why Is Celebrity Endorsement Used In Advertising?

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Why Is Celebrity Endorsement Used In Advertising? Celebrity endorsement is a promotional tool that boosts brand awareness. It is a way of enhancing credibility and gaining visibility for brands. Celebrities are well-known people and a celebrity endorsement can make a brand stand out. Why do people use celebrity endorsement? Marketers use celebrity endorsements to make

How Has Instagram Impacted Society?

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How Has Instagram Impacted Society? Studies have linked Instagram to depression, body image concerns, self-esteem issues, social anxiety, and other problems. By design, the app capitalizes on users’ biological drive for social belonging—and nudges them to keep on scrolling. How has Instagram changed our lives? In the decade since the invention of Instagram, social media