commodity

What Is Meant By Commodification Give An Example?

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What Is Meant By Commodification Give An Example? Culture is commoditized when it revolves around identical mass produced products, services and experiences that are sold at a market price. For example, the culture of a nation that revolves around services such as fast food, products such as cars and experiences such as a theme park.

Are Athletes And Entertainers Commodities?

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Are Athletes And Entertainers Commodities? Are athletes and entertainers commodities? They must continually train or practice. An athlete or entertainer can be considered a core product. Corporate sponsorships are usually effective for sponsors and those whom they sponsor. In order to understand sports and entertainment marketing, you should think of athletes and entertainers as commodities.