consumer behavior

Does Advertising Increase Consumption?

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Does Advertising Increase Consumption? Does advertising increase consumption? Research shows that advertising “works” (i.e., consumption rises as advertising increases), but the economic theory of diminishing marginal product suggests that the relationship will level off at some point. How does advertising affect consumption? A good ad will increase sales and brand awareness. For consumers, advertisements are

Does Culture Influence Purchase Decisions?

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Does Culture Influence Purchase Decisions? Does culture influence purchase decisions? Culture influences what feels right, normal and desirable. Retailers that ask consumers to swim against the social current are making it harder for the consumer to choose their services. It’s usually better practice to make it possible and easy for consumers to choose your product