What Are Examples Of Good Marketing Campaigns?

• “Just Do It” – Nike.
• “The Most Interesting Man in the World” – Dos Equis.
• “Where’s the Beef?” – Wendy’s.
• “We Try Harder” – Avis.
• “Absolutely, Positively Overnight” – FedEx.

Which marketing campaign is best?

1. Nike: Just Do It. Ad Campaign: Print, Television, Internet. Source: brandchannel. ...
2. Coke: Share a Coke. Ad Campaign: Print. ...
3. Absolut Vodka: The Absolut Bottle. Ad Campaign: Print. ...
4. Anheuser-Busch: Whassup (1999) Ad Campaign: Television.

What are the best marketing campaigns of 2020?

1. 1. Facebook’s first-ever Super Bowl commercial. ...
2. Volkswagen’s snowy scavenger hunt vehicle promotion. ...
3. Burger King’s moldy Whopper campaign. ...
4. Gillette’s #MeToo movement activism. ...
5. World Health Organization’s COVID-19 PSAs. ...
6. Cards Against Humanity Black Friday. ...
7. Corona beer Pay with Plastic.

What are the three main marketing campaigns?

• Acquisition campaigns acquire new prospects and customers.
• Monetization campaigns generate revenue from existing leads and customers.
• Engagement campaigns create communities of brand advocates and promoters.

What is an example of a good marketing campaign?

Examples of interactive marketing campaigns include: Contests . Quizzes, polls, and surveys . Events and experiences .

What are the types of marketing campaigns?

• Brand awareness campaign.
• Rebranding campaign.
• Search engine marketing campaign.
• Social media marketing campaign.
• User-Generated Content (UGC) marketing campaign.
• Email marketing campaign.
• Public relations campaign.
• Product launch campaign.

What is a creative marketing campaign?

What is a Creative Campaign? A creative concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action . ... Creative campaigns can be used by companies of all sizes looking to make an impact in their market.

What are the most famous campaigns?

• Nike: “Just Do It” Campaign.
• Apple: “Get a Mac” Campaign.
• Pepsi: “Is Pepsi OK?” Campaign.
• IHOP: “IHOb” Campaign.
• Absolut Vodka: “The Bottle” Campaign.
• Red Bull: “Stratos” Campaign.
• Marlboro: “The Marlboro Man” Campaign.
• Dos Equis: “The Most Interesting Man in the World” Campaign.

What are some clever marketing campaigns?

• 1. “ Deez Nuts” – Frontier Airlines. ...
• 2. “ The Dress” ...
• 3. “ Straight Outta Compton” Meme. ...
• Oreo’s Lights Out Super Bowl Moment. If you’re a football fan, you may remember a moment of darkness during the third quarter of Super Bowl XLVII. ...
• 5. # LoveWins.

What makes a successful campaign?

Successful campaigns first and last establish credibility and a sense of truth and rightness in all that they do . People, products and ideas all seem to be reasonable, feasible, competent, trustworthy, expert and so on. It is easy to accept what is said as fair and difficult to make accusation of lying or deception.

Why are marketing campaigns good?

Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action . They also give brands identity, personality, and emotion. Marketing campaigns can do the same for your business.

What is a branding campaign?

A brand campaign puts your company’s story and message in front of an audience , with the goal of increasing brand awareness and improving brand equity in the mind of the consumer. It is a way to control your brand’s narrative and public image, as well as differentiate your organization from the competition.

Why are Nike ads successful?

Nike marketing campaigns trade heavily on authenticity . They usually feature real athletes rather than actors and set out to tell their stories in a way that inspires other ordinary people to find success through sports. What really makes these ads stand out, though, is that they go beyond the sports themselves.

What are the 4 types of marketing?

• Cause Marketing. Cause marketing, also known as cause-related marketing, links a company and its products and services to a social cause or issue.
• Relationship Marketing. ...
• Scarcity Marketing. ...
• Undercover Marketing.

What are the 3 types of marketing?

• Call to Action (CTA)
• Top of Mind Awareness (TOMA)
• Point of Purchase (PoP)

What marketing strategies can you name?

• Social Networks and Viral Marketing. ...
• Paid Media Advertising. ...
• Internet Marketing. ...
• Email Marketing. ...
• Direct Selling. ...
• Point-of-Purchase Marketing (POP) ...
• Cobranding, Affinity, and Cause Marketing. ...
• Conversational Marketing.