- Audience expectations. When people become audience members in a speech situation, they bring with them expectations about the occasion, topic, and speaker. ...
- Knowledge of topic. ...
- Attitude toward topic. ...
- Audience size. ...
- Demographics. ...
- Setting. ...
- Voluntariness. ...
- Egocentrism.
What are five questions you need to think about and answer when analyzing your audience for your presentation?
- Who are they? ...
- Who are you? ...
- What do they value? ...
- How relevant is your topic to them? ...
- How much do they already know about your topic? ...
- How much do they need to know in order to accomplish your goals? ...
- Do they view your topic favorably, neutrally, or negatively?
How do you analyze your audience?
- Step 1: Identify Potential Audience(s) ...
- Step 2: Select the Priority Audience. ...
- Step 3: Identify Priority Audience Characteristics. ...
- Step 4: Identify Knowledge, Attitudes and Practices. ...
- Step 5: Identify Barriers and Facilitators. ...
- Step 6: Consider Audience Segmentation. ...
- Step 7: Identify Key Influencers.
What do you think you need to know about your audience?
Knowing your audience —their general age, gender, education level, religion, language, culture, and group membership —is the single most important aspect of developing your speech. ... A key characteristic in public speaking situations is the unequal distribution of speaking time between the speaker and the audience.
What are four main methods of analyzing an audience?
- Primary Research. The first step when beginning audience analysis is gathering as much information as possible. ...
- Qualitative Research. ...
- Interviews. ...
- Focus Groups. ...
- Quantitative Research. ...
- Social Media Analytics. ...
- Surveys and Questionnaires. ...
- Secondary Research.
What are the 4 types of audiences?
- Friendly. Your purpose: reinforcing their beliefs.
- Apathetic. Your purpose is to first to convince them that it matters for them.
- Uninformed. Your requirement is to educate before you can begin to propose a course of action.
- Hostile. You purpose is to respect them and their viewpoint.
What are the 5 categories of audience analysis?
In addition, this chapter explores the five categories of audience analysis: (1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis , and (5) the topic interest and prior knowledge analysis.
What are the three types of audiences?
Three categories of audience are the “lay” audience, the “managerial” audience, and the “experts .”
How do you ask the audience for questions?
- Warm up your audience first. ...
- Don’t let them settle into a passive mode. ...
- Move from easy to more challenging questions through your presentation. ...
- Signal your question. ...
- Frame your question so that people know exactly what you want.
Why is it important to know your audience?
Why is it important to know your audience? Knowing your audience helps you figure out what content and messages people care about . Once you have an idea of what to say, knowing your audience also tells you the appropriate tone and voice for your message.
Why Knowing your audience is the key to success?
The better you know your audience, the more effectively you can create appealing content ideas , make format decisions, handle positioning and placement, and promote the content. Understanding your audience has profound implications for your video content marketing strategy and beyond.
What are three things you need to know about your audience?
- How old are they?
- What is their education?
- Where do they live?
- Where do they work?
- What do they do for fun?
- What is their lifestyle?
- Where do they hangout when not at work?
- Where do they hangout when online?
What is the most important step in any speech?
What is the most important step in any speech? Preparation is the key to a good speech or presentation The best speeches and presentations – the ones that are delivered effortlessly; the ones that we remember; the ones that make an impact – are usually the result of thorough and careful preparation.
What are the 3 types of audience analysis?
Audience analysis is categorized into three types: demographic, psychographic and situational analysis . Demographic analysis addresses who your audience is in terms of age, race, religion, education, income, occupation and group affiliation.
What audience values should you consider?
Audience analysis includes consideration of demographic informationInformation about the audience’s gender, age range, marital status, ethnicity , socioeconomic status, and other variables that can influence their frame of reference., such as the gender, age range, marital status, race, and ethnicity of the people in ...
How do you classify an audience?
3 categories of the audience are the lay audience, managerial audience, and expert audience .
