- The Lover.
- The Hero.
- The Magician.
- The Outlaw.
- The Explorer.
- The Sage.
- The Innocent.
- The Creator.
What are Jung’s 12 archetypes?
Twelve archetypes have been proposed for use with branding: Sage, Innocent, Explorer, Ruler, Creator, Caregiver, Magician, Hero, Outlaw, Lover, Jester, and Regular Person .
What are the 13 archetypes?
There are 13 seduction archetypes; the siren, the sophisticate, the boss, the bohemian, the coquette, the goddess, the enigma, the sensualist, the lady, the diva, the empress, the ingenue and the gamine .
Who made the 12 archetypes?
Carl Jung created 12 archetypes: Ruler. Creator or Artist.
What are the 12 common archetypes?
There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage .
What is a female archetype?
The female archetypes give insight into your instinctual behavior . Much like a horoscope, they provide a sense of identity and a set of thoughts and behaviors that help you better understand your inner mind. When you keep repeating the same behaviors, your subconscious mind is at play.
What are Jung’s 4 major archetypes?
As well as explaining the theoretical background behind the idea, in Four Archetypes Jung describes the four archetypes that he considers fundamental to the psychological make-up of every individual: mother, rebirth, spirit and trickster.
Do we all have 12 archetypes?
Most people have several archetypes reflected in their personality, with one archetype in particular playing a dominant role. ... While many different archetypes exist, Jung distilled them into 12 primary archetypes.
How do I find a shadow self?
To find your shadow, you need to have some capacity for psychological mindedness . That is, you need to be able to look inside yourself and wonder about the key aspects of yourself that justify your version of reality and self-concept. And then think some about what makes you defensive.
How many archetypes are there Carl Jung?
Jung used the concept of archetype in his theory of the human psyche. He identified 12 universal , mythic characters archetypes reside within our collective unconscious. Jung defined twelve primary types that represent the range of basic human motivations.
What is the best female archetype?
- The Seducer (Aphrodite): She cares about men, but loves being in control. ...
- The Amazon (Artemis): This type is the outdoors gal. ...
- The Father’s Daughter (Athena): This woman aligns herself with powerful men and supports them.
Who is the goddess of femininity?
Artemis represents the independent feminine spirit and is perhaps the most feminist of all the goddesses. She is very sisterly, and women who relate to this archetype consider their friendships with other women very important.
How many female archetypes are there?
There are four main female archetypes that we cycle through during our lives: Maiden, Mother, Wild Woman & Wise Woman. Each archetype corresponds to a different season, a different phase of the moon, and a different phase of our menstrual cycle. These are all connected.
Are there negative archetypes?
Archetypes are not actually negative or positive . The results that these archetypes produce are what you may define as either negative or positive. We use the terms negative and positive because that is what people in organizations are comfortable using.
What’s a brand archetype?
Just as fictional characters are written according to broadly defined paradigms that help us understand their actions, a brand archetype is a way of presenting a brand – its symbology, values, behaviours, messages – as a persona, thus making it more recognisable and relatable to target audiences.
Can your archetype change?
The Takeaway. Brand archetypes have the ability to change depending on several factors stemming from external and internal changes. Whether it’s a change in human behavior or an addition of a new product, a change in your archetype is possible and can greatly help a company with their branding efforts.
