Psychographic segmentation studies the less visible traits of a person. These include, but are not limited to: beliefs and values; psychographic characteristics such as priorities, likes, dislikes, lifestyles, interests, and motivations; and conscious and subconscious beliefs .
What are the psychographic characteristics of a consumer?
Psychographic characteristics of consumers include interests, activities, opinions, values and attitudes . Obviously, many magazines are geared toward a consumer's interest. For example, prenatal magazines target expectant mothers who are interested in learning more about caring for a baby.
What are the characteristics of segmentation?
- Identifiable. You should be able to identify customers in each segment and measure their characteristics, like demographics or usage behavior.
- Substantial. ...
- Accessible. ...
- Stable. ...
- Differentiable. ...
- Actionable.
What are four types of psychographic segmentation?
- Personality traits.
- Values.
- Attitudes.
- Interests.
- Lifestyles.
- Psychological influences.
- Subconscious and conscious beliefs.
- Motivations.
What are the characteristics of psychographics?
Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices . Psychographics in marketing focus on understanding the consumer's emotions and values, so you can market more accurately.
What are the psychographic categories?
The main types of psychographics are interests, activities, and opinions . You can split that into subcategories as well. (Attitudes are slightly different than opinions; lifestyle and behavior are slightly different than activities).
What do you mean by psychographic segmentation?
Psychographic segmentation is how marketers learn to position their products so that compatible customers can “discover” them . It's how brands find the right customer match based on customer attitudes and lifestyles.
What is a psychographic description?
Psychographics is the study of consumers based on their activities, interests, and opinions (AIOs) . ... In contrast, a psychographic profile contains information around a person's interests, hobbies, emotional triggers, and lifestyle choices, among other data.
What is an example of psychographic segmentation?
Psychographic market segmentation is one of the most effective segmentation methods other than demographic segmentation, geographic segmentation, and behavioral segmentation. Examples of such traits are social status, daily activities, food habits, and opinions of certain subjects .
What are the characteristics of consumer behavior?
- Consumer Behaviour involves Products, Services, Activities, and Ideas: ...
- Consumer Behaviour involves more than Buying: ...
- Consumer Behaviour is a Dynamic Process: ...
- Consumer Behaviour involves Interactions among Many People:
What are the 4 types of segmentation?
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.
What is a main characteristic of a good segmentation?
The criteria for a market segment include homogeneity among the segment's main needs, uniqueness, and a common reaction to marketing tactics. The reaction from market segments to marketing plans or strategies is typically very predictable. Common market segment traits include interests, lifestyle, age, and gender .
What are the 7 market segmentation characteristics?
Psychographic Segmentation 4. Behavioristic Segmentation 5. Volume Segmentation 6. Product-space Segmentation 7.
What are the benefits of psychographic segmentation?
- Creates better understanding of the consumers. ...
- Reveals hidden attitudes. ...
- Allows for more targeted messaging. ...
- Creates opportunity for product repositioning.
What is an example of behavioral segmentation?
As mentioned in the above example, buying on occasions is the first form of behavioral segmentation. Products such as chocolates and premium foods will sell on festivals. Similarly, confectioneries will sell when there is a party. Thus these products are generally targeted by behavioral segmentation.
What are the 4 market behaviors?
There are four key types of market segmentation that you should be aware of, which include demographic, geographic, psychographic, and behavioral segmentations . It's important to understand what these four segmentations are if you want your company to garner lasting success.
