What Are The Various Types Of Channel Management Decisions?

• Selecting Channel Members.
• Training Channel Members.
• Motivating Channel Members.
• Evaluating Channel Members.

What is channel management decision?

Definition: The term Channel Management is widely used in sales marketing parlance. It is defined as a process where the company develops various marketing techniques as well as sales strategies to reach the widest possible customer base . The channels are nothing but ways or outlets to market and sell products.

What decisions are involved in channel management?

• Analyze the Consumer. We begin the process of channel management by answering two questions. ...
• Establish the Channel Objectives. ...
• Specify Distribution Tasks. ...
• Evaluate and Select Among Channel Alternatives. ...
• Evaluating Channel Member Performance.

What decisions do companies face in managing their channel?

• What decisions do companies face in managing their channels?
• CHANNEL MANAGEMENT DECISIONS After a company has chosen a channel system, it must train, motivate, and evaluate individual intermediaries for each channel.
• SELECTING CHANNEL MEMBERS.

How are channel management decisions taken?

In a word, marketing channel management involves selecting, managing, motivating and evaluating the channel member's performance . All producers are not the same. ... When the company adopts mass media marketing, this turned out to be a wise decision for them. Because almost all people accepting their product.

What are the 4 channels of distribution?

There are four types of distribution channels that exist: direct selling, selling through intermediaries, dual distribution, and reverse logistics channels .

What are the 5 steps of channel management process?

• Analyze the Consumer. We begin the process of channel management by answering two questions. ...
• Establish the Channel Objectives. ...
• Specify Distribution Tasks. ...
• Evaluate and Select Among Channel Alternatives. ...
• Evaluating Channel Member Performance.

What is an example of channel management?

Pricing: This method involves using channel-based pricing strategies. For instance, a luxury bakery that only sells certain products in upscale areas is an example of pricing as channel management. ... For example, this could include properly managing logistics, such as product exchanges and returns.

What is channel design example?

Channel design is presented as a decision faced by the marketer, and it includes either setting up channels from scratch or modifying existing channels . This is sometimes referred to as re-engineering the channel and in practice is more common than setting up channels from scratch.

How do I select a channel member?

1. Think about your target market segments.
2. Level & type of support required by the channel member.
3. Pick your distributor carefully – weighing all factors; product, size, service, capability.
4. Remember selling & distribution requirements change over time.

How can channel conflict be managed?

Channel conflict is managed by a combination of economics and controls . Economic solutions compensate channels fairly for functions performed and help direct channels away from actions that create destructive conflict.

How should companies integrate channels?

1. Presentation Title Your company information.
2. Horizontal marketing systems • Two or more companies at one channel level join together to follow a new marketing opportunity • Example : Banks in Grocery Stores.

How do consumers benefit from channels of distribution?

Channels of distribution benefit consumers by making a variety of products available to them . Without these channels, consumers could only buy products directly from producers, which would be impractical. Channels may lower some but not all consumer product prices.

What does channel management mean?

Channel management refers to a company's engagement activities related to selecting, enabling and compensating indirect channel partners . Learn how to build a strategy that supports continued revenue growth.

How do channel members train?

1. Brand Training. Your brand is your most valuable asset, and your channel network should respect it and promote it. ...
2. Product And Service Training. ...
3. Compliance Training. ...
4. Sales And Customer Support Skills Training.

What is Channel decision?

Channel decision is an action or movement that a channel program or community needs to decide upon to establish the growth and success of a product or service .