The main job of media buyers is to buy media space . They watch various media channels, assess how advertisements are performing on different platforms and media channels. Then, they make the important decisions about where to place specific advertisements and campaigns.
How do media buyers get paid?
The most common way media buying agencies get compensated is by earning a commission on your total advertising spend . A common rate is 15 percent of your total advertising spend. ... Or, the agency may bill you directly for the entire amount of the advertising spend and pay the advertising venue the discounted amount.
What is the responsibility of a media buyer?
As a media buyer, you’ll need to: ... negotiate with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising . work with the media planning team to ensure that campaigns are workable and keep the client updated on the approved media plan.
What do media buyers look for?
Each campaign has unique consumers with specific needs. From a certain time of day, ad length and overall marketing message, a media buyer needs to be able to understand what works for target consumers and craft campaigns that efficiently reach those audiences .
What skills are needed to be a media buyer?
A great Media Buyer builds close working relationships with vendors and media professionals using their excellent communication skills . They are expert salespeople and great listeners, taking each clients’ specific needs — and budgets — into account when negotiating with a seller.
Is buyer a good career?
Being a professional buyer is a glamorous, powerful job in many respects. But the glitter and glitz cloud the hard work and keen intellect required to make it in this competitive field. Professional buyers examine goods and work within reasonable budgets to make competitive bids for products to resell.
The Paid Social Media Buyer / Planner participates in all aspects of executing high profile and complex paid social media campaigns on networks like Facebook, Twitter, Snapchat, Pinterest, etc. This includes initial planning, implementation, monitoring, optimization, analysis and reporting.
How much should I pay my media buyer?
| Annual Salary Weekly Pay | Top Earners $79,500 $1,528 | 75th Percentile $69,500 $1,336 | Average $59,533 $1,144 | 25th Percentile $47,000 $903 |
|---|
How do I become a media buyer?
You don’t need any special training or a graduate-level degree to become a digital media buyer. However, most agencies seek candidates with an undergraduate degree and experience in communications, PR, statistics, or marketing .
What education do you need to be a media buyer?
Media buyers usually need a bachelor’s degree with a focus on advertising, marketing or sales . College-level business courses can be helpful preparation as well.
What is included in media buying?
A media buy is the purchase of advertising from a media company such as a television station, newspaper, magazine, blog or website . It also entails the negotiation for price and placement of ads, as well as research into the best new venues for ad placement.
How do you negotiate buying media?
- Forge a partnership with the media property. ...
- Get ideas from the media partner. ...
- Combine visibility and performance. ...
- Tap into a rep’s historical knowledge. ...
- Always return media reps’ calls and e-mail. ...
- Get the best deal. ...
- Plan for the future. ...
- Celebrate your plan’s completion.
What are examples of media plans?
- Magazines.
- Newspapers.
- Billboards.
- Radio.
- PPC.
- Social Media.
- Programmatic advertising.
How do I become a freelance Media Buyer?
The primary qualifications for becoming a freelance media buyer are reliable access to the internet and several years of experience with media buying . A degree in a relevant field can help you reach this point, but it is not always necessary for getting experience.
Why do I want to be a Media Buyer?
Beyond having robust knowledge, media buyers also keep a continual finger on the pulse of consumers . They know what trends influence effective buys. They also make it their business to understand your target demographics’ preferences and behavior by conducting the right research and mining that data for clues.
What does a junior Media Buyer do?
Junior media buyers are tasked with securing advertising space on printed media, internet webpages, and television and radio . They often work directly for a company or consulting agency which negotiates on behalf of its clients.
