Customer convenience is any element of customer experience that saves the customer time and effort . It is common for products, services, environments and processes to be designed to offer customer convenience. Customers are often strongly motivated to save time and effort.
What is convenience in customer service?
Convenience, the next essential of customer experience , is a critical factor in determining how customers make decisions about what to buy, what services to use, where to go, and with whom to engage. Conventional wisdom says that convenience is a factor of time and effort.
What does convenience mean in business?
Convenience, as a retail concept, once meant providing a product or experience within a reasonable walk or drive, perhaps on the way home from work or in a town nearby. ... True convenience, in a digital landscape, means the products and services is available to come to you .
How do you provide convenience to customers?
- Curbside pickup. A message from. ...
- Easy-to-access customer service. One aspect of business that has always been important is customer service. ...
- Fast or free shipping. ...
- Online appointments and reservations. ...
- Simple online and mobile purchasing.
Why is convenience so important for customers?
Whether or not your offerings are truly convenient will go a long way in helping you better serve your customers. The easier it is for them to get needed information and complete a purchase with you, the happier they’ll be. In the long run, convenience may just decide your ability to grow your business.
What are some examples of customer convenience breakthroughs?
- Mercedes Launches AR Owner’s Manual. Car owner’s manuals are notoriously big and bulky. ...
- Singapore Taxis Offer Convenience Stores. ...
- Rum Company Designs Connected Bottles. ...
- Tim Hortons Adds Gamification To Loyalty Program.
What is a convenience item?
A convenience good is a consumer item that is widely available and purchased frequently with minimal effort . ... Convenience goods, such as newspapers and candy, are different than specialty goods, such as cars, which are more expensive and often carry a greater opportunity cost for the consumer.
What is an example of a convenience product?
A convenience product is an inexpensive product that requires a minimum amount of effort on the part of the consumer in order to select and purchase it. Examples of convenience products are bread, soft drinks, pain reliever, and coffee . ... These products are usually of low unit value, and they are highly standardized.
What is a convenience benefit?
Convenience benefits are oriented toward providing employees with needed additional time . These benefits provide employees with services and products through their organizations and, therefore, “create” more time for employees away from work.
Do people value convenience?
According to the report, 83 percent of consumers say convenience while shopping is more important to them now compared with five years ago. ... Additionally, consumers prioritize convenience for certain types of purchases, specifically when it comes to everyday items such as groceries, personal care items and pet supplies.
How do you promote convenience?
- Paired Item Discounts. ...
- Customer Rewards/Loyalty Program.
- Hold Contests Regularly.
- Partner With Nearby Businesses.
- Convenience Store Products for Fill Up.
- Cash Discount For Gasoline.
- Advertising on Price.
- Advertise Breakfast and Other Daily Essentials.
What are convenience services?
Service conveniences are those that save shoppers time or effort , and includes variables such as credit availability and extended store hours. ... Convenience goods are widely distributed products that “require minimal time and physical and mental effort to purchase.”
What makes a product convenient?
Convenience products are bought the most frequently by consumers. They are bought immediately and without great comparison between other options. Convenience products are typically low-priced, not-differentiated among other products, and placed in locations where consumers can easily purchase them .
What are the advantages of convenience stores?
- They are a natural destination retail location. ...
- It provides an economic boost to the community. ...
- It doesn’t cost much to start a convenience store. ...
- Convenience stores are not bound by local pricing needs. ...
- Franchises are often available.
Why is convenience culture important?
The rise of ‘convenience culture’ has seen online shopping and food delivery services thrive. Convenience culture is a result of companies making it easier and easier for us to consume whatever products and services they sell , evolving beyond fast-food drive-throughs and literal ‘convenience stores’.
How can convenience power be improved?
- Identify barriers or obstacles that stand between your customer’s wallet and your business. ...
- Eliminate unnecessary steps in the purchase process. ...
- Reduce the customer effort needed to buy. ...
- Explain your product so everyone can understand. ...
- Give customers alternatives that all lead to a completed sale.
