The central route is logic driven and uses data and facts to convince people of an argument’s worthiness. For example, a car company seeking to persuade you to purchase their model will emphasize the car’s safety features and fuel economy .
Why is central route persuasion important?
Central route persuasion talks about the duration of the message being shown to a person , the number of times, and the persuasiveness of the message. ... If a content being shown is directly related, relevant and near to the person, then the person is more likely to be persuaded to change his/her behavior.
What does central route of persuasion do?
There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers . The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.
What is central route persuasion quizlet?
central route to persuasion. occurs when interested people focus on the arguments and respond with favorable thoughts . peripheral route to persuasion. occurs when people are influenced by incidental cues, such as a speaker’s attractiveness.
What is the central route processing?
The Central Route Processing (also known as Central Route to Persuasion) is a method of persuasion (i.e., a way to persuade others) . ... Successful use of the Central Route to Persuasion results in long-lasting and enduring attitude change in the listener.
What are the two routes of persuasion?
This proposes two major routes to persuasion: the Central Route and the Peripheral Route .
What is persuasion with example?
Persuasion is something meant to get you to do or believe something. ... Another meaning for persuasion is the act of influencing someone to do something or to change their mind. For example, good salespeople use persuasion to get people to buy things , just as children use persuasion to get permission to do certain things.
What is the direct persuasion route?
This is a direct route to persuasion that focuses on the quality of the information . In order for the central route of persuasion to be effective in changing attitudes, thoughts, and behaviors, the argument must be strong and, if successful, will result in lasting attitude change.
Which method of persuasion is the most effective?
One-sided is more effective if the listener already agrees with the speaker’s argument. Two-sided works best if the listener initially disagreed. If the audience is exposed to opposing views, best to use two-sided. Other things being equal, information presented first usually has the most influence.
What is indirect persuasion?
There are many definitions of persuasion. ... We define direct persuasion as persuasion that has clear and apparent intentions. In contrast, indirect persuasion does not clearly expose its own position , confront or condemn users’ existing attitudes, or adopt an identity typical of people who already agree with the message.
What is the peripheral route to persuasion quizlet?
The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message . For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive.
When should a communicator use the central route to persuade an audience?
A theory of persuasion that proposes that persuasive messages can influence attitudes by two different routes, central or peripheral. When motivation and ability to process the message are high , the person will usually take the central route.
What path of persuasion occurs when people are interested to focus?
Sometimes persuasion occurs as people focus on arguments and respond with favorable thoughts. Such systematic, or “central route “, persuasion occurs when people are naturally analytical or involved in the issue.
What has to happen for a message to be successful along the central route?
For central route processing to occur, your message must be in line with the thinking abilities of your audience . If an individual does not have the mental ability to process your message, they will not be able to critically evaluate it, and are guaranteed to process it through the peripheral route.
Which route central or peripheral of persuasion is more effective?
The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information.
Which individual is processing an argument on the central route of persuasion?
Central route to persuasion is the style where a persuasive message is sent by a person who has both the ability and the motivation to think carefully about the messages arguments. It’s the information that is central to the true merits of the person being advocated in the message. The infor mean the argument.
