A sponsorship proposal is a formal offer to do business . And an event sponsorship proposal specifically offers businesses opportunities to do business with your event. Sponsorship opportunities can come in many forms, including: Exhibition space. Speaking opportunities.
What should a sponsorship proposal include?
- Demographics. ...
- Traffic. ...
- Sponsorship Exposure. ...
- Location of Sponsorship Material. ...
- Cost and Benefits. ...
- Testimonials From Past Sponsors. ...
- Sample Activations. ...
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What is a sponsorship proposal?
A sponsorship proposal is a formal offer to do business . It needs to be well presented and contain enough information for a company to gain a thorough understanding of what it is being offered.
What is a business sponsorship?
A corporate sponsorship is a form of marketing in which a company pays for the right to be associated with a project or program . ... Corporations may have their logos and brand names displayed alongside of the organization undertaking the project or program, with specific mention that the corporation has provided funding.
How do you write a corporate sponsorship proposal?
- A description of your event or property and how popular it is. ...
- A brief bio on your organization to lend credibility, especially if your event is new.
- More on who attends, including research data.
- Describe how you market the event.
- Include anything new about this year’s event.
How do you start a sponsorship proposal?
- Describe the event in a nutshell. The event is the meat of the delicious meal you’ll serve potential sponsors as you court them for investment. ...
- Present your target audience. ...
- Demonstrate your track record. ...
- Outline your process. ...
- Suggest some sponsorship packages.
How do you ask for sponsorship?
- Choose companies with values more aligned to yours.
- Give something back to them.
- Have a strong, clear, engaging proposal.
- Don’t wait until right before your event to ask for a sponsorship.
- If you know how much money you need, ask for it outright.
How do I get a sponsorship pitch?
- Research potential sponsors. ...
- Master the elevator pitch. ...
- Let your numbers do the talking. ...
- Remember, sponsorship is more than signage. ...
- Include interactive activities in the deal.
What are sponsors looking for?
- Brand Visibility. Sponsorships put your brand visuals in front of large audiences who haven’t heard of your business. ...
- Targeted Marketing. ...
- Consumer Perception. ...
- Efficient Lead Generation. ...
- Sales Goals. ...
- Community Goodwill. ...
- Content Strategy. ...
- Audience Insights.
How do you politely ask for sponsorship?
- Start the letter with the date, and then the sponsor’s name and address.
- Then, after a space, put the salutation: Dear (Name of the person) and a comma.
- Keep it short. Keep the sponsorship letter on one page. ...
- Send it snail mail.
What are good companies to ask for sponsorship?
- Banks. According to the corporate sponsorship list, Wells Fargo was named the top sponsor with a sponsorship rate of 2.89 percent. ...
- Hotels. ...
- Grocery Chains. ...
- Insurance Companies. ...
- Food Brands. ...
- Beer Brands. ...
- Major Retailers. ...
- Airlines.
How do business sponsorships work?
Sponsorship is when a company commits money or resources to a nonprofit event or program in exchange for specific promotional benefits . ... Sponsorship is win-win and work-work. Both the nonprofit and for-profit benefit from the partnership, but success depends on them working together to ensure each other’s success.
Why should a company sponsor you?
Sponsorships help your business increase its credibility , improve its public image, and build prestige. Like any form of marketing, it should be used strategically as a way to reach your target customers. As you build your marketing plan, research the events and causes that your ideal customers care about.
How can I write proposal?
- Introduce yourself and provide background information.
- State your purpose for the proposal.
- Define your goals and objectives.
- Highlight what sets you apart.
- Briefly discuss the budget and how funds will be used.
- Finish with a call to action and request a follow-up.
How do I write a sponsorship letter?
- An Introduction to Yourself and Your Opportunity.
- The Reason You Got in Touch.
- Information about Your Audience.
- Your Activation and Sponsorship Opportunities.
- A Mention of When You Will Follow Up.
How do I write a sponsorship agreement?
- The date the parties enter into the agreement.
- The names and addresses of the sponsor and rights holder/property.
- The start and end date the agreement.
- Terms regarding the right of renewal/right of first refusal.
