What Do Assistant Media Planners Do? Assistant media planners usually work with senior media planners and help clients to develop strategies and recommendations for advertising , such as through broadcast, digital, and print. ... Assist in negotiation of advertising contracts, keeping campaign within client’s budget.
How much do assistant media planners make?
Salary Ranges for Assistant Media Planners
The salaries of Assistant Media Planners in the US range from $31,690 to $110,080 , with a median salary of $56,770 . The middle 60% of Assistant Media Planners makes $56,770, with the top 80% making $110,080.
What does a media planner do?
Media planners work in the media department of most advertising agencies. They are responsible for putting ads in the right place at the right time , reaching the desired audience for the least amount of money. Media planners gather information on the people’s viewing and reading habits.
Who do media planners work with?
They work within advertising agencies or media planning and buying agencies with the aim of maximizing the impact of advertising campaigns through a range of media platforms like radio, television, Internet, and billboards.
How much does a media planner get paid?
The salaries of Media Planners in the US range from $30,000 to $155,000 , with a median salary of $54,000 . The middle 57% of Media Planners makes between $54,000 and $87,000, with the top 86% making $155,000.
What should a media planner know?
Media planners must work with media buyers and the client organization to develop a strategy to maximize ROI on media spend. Media planners are required to have a firm understanding of the organization’s brand and target audience , various media platforms and developing media trends.
Do media planners travel?
Work Environment
Media planners typically work in an office environment, although they may have a small amount of travel to client offices .
How do I become a media planner?
A career as a media planner requires a bachelor’s degree , most commonly in business, math, or market research. Additional career qualifications include prior experience in a market research position and an in-depth understanding of advertising.
Why is media planning important?
Media plans help in finding the most efficient way to deliver the advertiser’s message across its audience . Delivering messages to your audience is an essential and also crucial step to advertising. Media planners help the right message reach the right audience.
What are the challenges of media planning?
- Targeting The Right Audience Effectively. ...
- Staying Up-to-Date With Marketing Trends. ...
- Overcoming Personal Bias. ...
- Managing Client Expectations. ...
- Proving and Increasing ROI.
What education do you need to be a media planner?
Media Planner education and training requirements
Media Planners typically need a bachelor’s degree in a relevant area of study , such as business, market research, communication studies or marketing. Some senior positions require that Media Planners have a master’s degree in media studies.
How is a media buyer different from a media planner?
Media Buyers work with media planners to make the best purchase decisions. The difference between the two is that media planners select media to meet a client’s marketing goals , while media buyers negotiate the best media rates and purchase the media.
What is graphic design salary?
A designer with medium experience earns between $45,000 and $55,000 in the US on average. But skill set, experience and level of responsibility all play a big role in graphic designer salaries (not to mention, country or state).
What are examples of media plans?
- Magazines.
- Newspapers.
- Billboards.
- Radio.
- PPC.
- Social Media.
- Programmatic advertising.
What is media buying and planning?
Media planning and buying involves strategy, negotiation and placement of ads . Skilled media buyers understand profitable media buying is both science and art. ... The very best media buying starts with effective messaging. Media buying and planning is a five-step process that begins with identifying target audiences.
What is media planning and strategy?
Media planning is the process of determining how, when, and to what audience a branding or advertising message will be delivered . A media planner analyzes how a message is intended to support a marketing or advertising strategy and then develops tactics to share that message in the right places with the right people.
