The term “commoditize” refers to a process in which goods or services become relatively indistinguishable from the same offerings presented by a rival company.
What is an example of commoditization?
Imagine you’re launching a clothing line for people with sensitive skin . Your products are made from special fabrics that keep the skin dry and prevent chafing. Customers love them and are willing to pay a premium price, which in turn allows you to grow your brand and stay ahead of the competition.
What causes a product to become commoditized?
Commoditization occurs when the latest innovations lose their luster and become a part of expected daily life . The result of this process is dropping prices and a rise in competition among those who provide the service or goods.
Is commoditization good or bad?
Commoditization is a process in which goods which have unique features becomes simple commodities and can be interchanged easily with other alternatives available in the market. ... Commoditization is the biggest challenge for those businesses whose products don’t have unique features.
How do you win a commoditized market?
- Customer discovery. Do voice-of-the-customer research. ...
- Product or market adjacency. ...
- Bundle (or unbundle) your offerings. ...
- Distribute your brand in a unique way. ...
- Customer service. ...
- Unique promotion, packaging and advertising. ...
- Adjust price.
What does it mean when a product is commoditized?
Key Takeaways
“Commoditize” refers to a process in which a product is essentially deemed identical to the same class of offering presented by a rival company . Commoditized products allow consumers to make purchasing decisions based solely on the price-tags of the item in question.
What does it mean if something becomes a commodity?
Commoditization refers to the process of making something into a commodity. ... When a financial contract such as a mortgage becomes commoditized, the contract becomes more liquid because it can be bought and sold readily.
What is commodify mean?
transitive verb. : to turn (something, such as an intrinsic value or a work of art) into a commodity attempts to commodify the water supply.
What can be commoditized in future?
- Accessible predictive analytics. ...
- Publically available data services. ...
- Data as a business requirement. ...
- Data departments. ...
- Subdivision of data categories.
What’s the difference between commoditization and commodification?
One way to summarize the difference is that commoditization is about proprietary things becoming generic , whereas commodification is about nonsaleable things becoming saleable.
What are the bad effects of commoditization?
Commoditization is bad because it erodes your ability to charge a healthy, profitable fee for what you make or do . When everything looks the same to your buyers, they’ll generally settle on whichever solution or product is the cheapest.
How do you avoid commoditization?
- Create a third market place.
- Target the right customers.
- Add a dose of expertise.
- Don’t keep them (customers) waiting.
- Amp up the personal touch.
How does a good become a commodity?
A product essentially becomes a commodity when customers perceive little or no value difference between brands or versions . Price becomes the only differentiation. ... Instead, they come up with a new product or service and they milk it.
How can a commodity market stand out?
- Start your own business website. ...
- Update your business profile on Google. ...
- Come up with useful content. ...
- Take advantage of SEO. ...
- Make your site mobile-friendly. ...
- Be social. ...
- Narrow down your niche.
Which is a commodity?
A commodity is a basic good used in commerce that is interchangeable with other goods of the same type . Commodities are most often used as inputs in the production of other goods or services. The quality of a given commodity may differ slightly, but it is essentially uniform across producers.
How do you differentiate commodity services?
- Deliver superior product or service consistency (quality control).
- Deliver superior responsiveness (order fulfillment, technical support, customer service).
- Offer a superior range of products and services.
- Consider value chain integration.
