What Is The Purpose Of Integrated Marketing Communications Quizlet?

The goal of IMC is to generate short-term financial returns and build long-term brand value . You just studied 39 terms!

What is the integrated marketing communications approach IMC?

Answer: Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements , such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.

What is integrated marketing communication IMC )? Quizlet?

What is IMC? Integrated marketing communications is the process of integrating all elements of the marketing communications (promotional) mix to deliver a consistent message and therefore achieve greater impact .

What does the term integrated marketing communications mean?

The American Marketing Association defines IMC as “ a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service , or organization are relevant to that person and consistent over time.”

What is the purpose of integrated marketing communications?

An integrated approach to marketing communications ensures that all channels are aligned and following the same strategy , overarching business objectives and company values.

What is the major goal of integrated marketing communications?

The ultimate goal of IMC is to unite all aspects of marketing communications so they work together seamlessly and harmoniously .

What is an example of integrated marketing communications?

Through their integrated marketing strategies, the brand has created a single message, happiness that is almost synonymous with it. ... Through multiple communication platforms and tools, Coca-Cola shared its message widely. The Coca-Cola campaign is one of the integrated marketing communications examples.

What is integrated marketing communication IMC and what are the key concepts?

Integrated marketing communications (IMC) is an approach used by organizations to brand and coordinate their communication efforts . ... The brand’s core image and messaging are reinforced as each marketing communication channel works together as parts of a unified whole rather than in isolation.

How do you implement IMC?

1. Step 1: Know your target audience. As a general rule, there is no “general audience”. ...
2. Step 2: Develop a situation analysis. ...
3. Step 3: Determining marketing communication objectives. ...
4. Step 4: Determining your budget. ...
5. Step 5: Strategies and tactics. ...
6. Step 6: Evaluation and measurement.

Is integrated marketing communications a good major?

As the field grows, graduates with a master’s degree in integrated marketing communications are in high demand. ... The market for integrated marketing communications degree holders is strong , and the career opportunities are both varied and lucrative.

What is an IMC strategy?

IMC or integrated marketing communications is a strategy that takes the marketing department within an organization , from working on different strategies and functions, into one interconnected approach.

Why is integrated marketing communications being increasingly accepted?

Integrated marketing communication (IMC) makes this marketing activity more efficient and effective because it relies on multiple communication methods and customer touch points to deliver a consistent message in more ways and in more compelling ways.

How effective is integrated marketing communications?

Integrated marketing communications are effective

Uniformity in your image increases trust and awareness . For instance, a Gartner research survey found that lead management campaigns that integrated four or more channels outperform single-channel campaigns by around 300%.

What companies use integrated marketing communications?

B2C companies such as Coca-Cola, Red Bull, Starbucks, Apple, American Express, Stonyfield Farm/Danone and newcomer GoPro are great examples of companies that are doing IMC right. B2B companies such as Intermedia, Datavail, and Rockwell Automation are also using IMC to achieve business and marketing goals.

What are three main objectives for your IMC?

IMC has four primary objectives: creating brand awareness, generating product interest, increasing the desire for products and prompting action in the form of a sale .

What are the elements of integrated marketing communications?

• Print Marketing. Even in this digital age, print is an important component of an integrated marketing campaign. ...
• Banner Ads. ...
• Landing Pages. ...
• Email Marketing. ...
• Social Media. ...
• Organic Search Engine Marketing. ...
• Paid Search Engine Marketing. ...
• Direct Mail Marketing.