A white paper is an in-depth report or guide about a specific topic and the problems that surround it . It is meant to educate readers and help them to understand and solve an issue. In the world of marketing, a white paper is a long-form piece of content, similar to an eBook.
What are the parts of a white paper?
- Clear Goals. ...
- A Concise Summary. ...
- Data Transparency. ...
- Qualitative Data. ...
- Logical Flow. ...
- Data Visualization. ...
- The “Why” Element. ...
- A Launch Plan.
What makes a good white paper?
A good white paper is more about using a collection of facts to provide solutions to audiences' problems than an advertising platform . You can use a white paper to position yourself as an industry expert with insights to help your readers. It is, therefore, important that your paper offers great value.
What is the purpose of a white paper?
Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem . When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers.
What content is important to include in a white paper?
What content is important to include in a white paper? Industry specific acronyms and marketing phrases .
What is a white paper example?
A white paper is an in-depth report or guide about a specific topic and the problems that surround it . ... The term “white papers” originated in England as government-issued documents. One famous example is the Churchill White Paper, commissioned by Winston Churchill in 1922.
Is white paper one or two words?
AP Style tip: It's white paper, two words , lowercase, when used to refer to a special report.
How many pages should a white paper be?
To elaborate, the main body of a “typical” white paper is 6 to 8 pages long , shorter than in past years. With front matter and back matter, the total length is usually 10 to 12 pages.
How is a white paper different from a research paper?
Difference #1: The Author
The author may have a background in the topic or product, but this is not required. ... Ultimately, the white paper reflects directly on the company that sponsors it, not directly to the author . This anonymity could not be further from the authorship of scientific journal articles.
What is another name for a white paper?
| command paper position paper | state paper white book |
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Are white papers still relevant?
How Can We Use Whitepapers Today? Since they are well-researched and authoritative, whitepapers make great incentives for users to convert to potential customers or clients on your website. ... So, yes, whitepapers are still useful and will absolutely be so in the future.
What is a white paper law?
White papers are policy documents produced by the Government that set out their proposals for future legislation . White Papers are often published as Command Papers and may include a draft version of a Bill that is being planned.
How long does it take to write a white paper?
Writing a white paper is a long process. It can take 20-40 hours for a professional writer to create a single medium length paper—and that's working on it full time.
Why is a white paper called a white paper?
A white paper is an authoritative report or guide that often addresses issues and how to solve them . The term originated when government papers were coded by color to indicate distribution, with white designated for public access.
How does an e book differ from a white paper group of answer choices?
How does an e-book differ from a white paper? An e-book is written in a lighter tone . Newspapers and magazines provide editorial oversight. An overt goal is one that is not directly mentioned in a white paper or e-book.
How do you publish a white paper?
- Have a distribution plan at the ready. Before you launch a white paper, you need to have a plan. ...
- Create a landing page. ...
- Write a series of relevant posts to support and promote the paper. ...
- Write guest posts. ...
- Get reviews. ...
- Invite experts to guest post. ...
- Email it to your subscribers.
