White papers should identify and address a particular problem . The problem should be relevant and timely in your field. The document may focus on issues such as common dilemmas, new trends, changing techniques, industry comparison, etc.
What makes a successful white paper?
A good white paper is more about using a collection of facts to provide solutions to audiences' problems than an advertising platform . You can use a white paper to position yourself as an industry expert with insights to help your readers. It is, therefore, important that your paper offers great value.
What should be in a white paper?
- Clear Goals. These goals shouldn't stop at “build brand awareness” or “generate more leads.” Your goals should go deep into exactly who you want to target for the paper, what they know and what this information will make them do. ...
- A Concise Summary.
What is the point of a white paper?
Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers.
How long is a typical white paper?
Today's typical white paper is six to eight pages long , a little shorter than in past years. Consider the format. The typical white paper looks more appealing than a technical manual yet not as slick as a brochure. White papers are typically distributed as a PDF on the web.
How do you write a white paper strategy?
- Have a topic people will want to read. ...
- Be descriptive and professional. ...
- Set up a great intro. ...
- Emphasize the value you will create. ...
- Organize your draft. ...
- Write first, edit second. ...
- Proofread. ...
- Follow up with how you can help.
How is a white paper different from a research paper?
A white paper may not contain a sales pitch, but its carefully crafted message is intended to guide the reader to a specific decision: Investment in the product being described . For a scientific journal article, the goal is to add to the body of knowledge in a meaningful way.
Is a white paper peer reviewed?
Peer-reviewed publications are scientific articles that must be read and accepted by other scientists. Peer review is not a perfect system, but it does have meaning, at least to other scientists. ... A white paper, which doesn't require peer- review, can be written and distributed at a much lower cost and in much less time.
Are white papers still relevant?
Since they are well-researched and authoritative, whitepapers make great incentives for users to convert to potential customers or clients on your website. ... So, yes, whitepapers are still useful and will absolutely be so in the future.
What is a white paper law?
White papers are policy documents produced by the Government that set out their proposals for future legislation . White Papers are often published as Command Papers and may include a draft version of a Bill that is being planned.
Why do white papers fail?
They may have had internal conflicts over objective , scope or audience that arose after development of the white paper had begun. Or they may have chosen the wrong writer. Choosing the wrong writer is another common cause of white paper failure.
How do you conclude a white paper?
- Summarize the white paper objectives.
- Review the problem statement(s).
- Highlight the solutions and their value for your audience. Be clear regarding how these solutions address the problem statement(s).
- Finish with a strong statement.
Is white paper one or two words?
whitepaper, the base stylebooks tend to fall on the white paper side. Both the AP and Chicago styles list the two-word version as the preferred spelling . On the other hand, many technology companies choose to list whitepaper as a company-specific exception in their style guides.
Is a white paper double spaced?
Your white paper should be 3-5 double-spaced pages (minimum of 3 full pages) with 12-point font and 1-inch margins. ... You should organize your white paper carefully and use clear, specific headings so that busy readers can scan the document effectively.
What is the difference between white paper and yellow paper?
A good whitepaper will demonstrate some evidence of viability , and the resolution of a technical problem or use case of a technology application. In contrast a yellow paper should go some way to prove, or demonstrate, a theoretical scientific framework and any related research.
Is term paper an academic writing?
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