Describe the following situational characteristics as they relate to audiences: Size, Time . Location, Mobility. Size refers to the number of people who will be present for your speech. Time refers to the length of time you have to deliver your speech.
What is a situational audience?
The situational audience analysis category considers the situation for which your audience is gathered . This category is primarily concerned with why your audience is assembled in the first place. ... The entire tone and agenda of your speech rests largely upon whether or not your audience even wants to hear from you.
Which of the following is a situational characteristic of a speech audience?
– situational characteristic: A factor in a specific speech setting that a speaker can observe or discover before giving the speech . Examples include audience size, time, location (forum), and audience mobility.
What are the characteristics of an audience?
- Age range.
- Gender.
- Race.
- Health status.
- Medical conditions.
- Health risks.
- Physical challenges.
- Vision/Hearing.
Which is a demographic characteristic of a speech audience?
Demographics. The demographic factors of an audience include age, gender, religion, ethnic background, class, sexual orientation, occupation, education , group membership, and countless other categories. Since these categories often organize individual’s identities and experiences, a wise speaker attends to the them.
What are the two types of audience analysis?
Audience analysis is categorized into three types: demographic, psychographic and situational analysis .
What are the two types of audience analysis discussed in your text?
Demographic audience analysis focuses on group memberships of audience members. Another element of audience is psychographic information , which focuses on audience attitudes, beliefs, and values. Situational analysis of the occasion, physical setting, and other factors are also critical to effective audience analysis.
What are the 4 types of audiences?
- Friendly. Your purpose: reinforcing their beliefs.
- Apathetic. Your purpose is to first to convince them that it matters for them.
- Uninformed. Your requirement is to educate before you can begin to propose a course of action.
- Hostile. You purpose is to respect them and their viewpoint.
What are 3 types of audiences?
Three categories of audience are the “lay” audience, the “managerial” audience, and the “experts .”
What are the 5 categories of audience analysis?
In addition, this chapter explores the five categories of audience analysis: (1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis , and (5) the topic interest and prior knowledge analysis.
What is an example of audience?
An example of an audience is the crowd in the seats at a sporting event . An example of an audience are people who tune in to a specific morning radio show. An example of an audience are people who enjoy watching a specific genre of movies. ... All those persons who read what one writes or hear what one says; one’s public.
What are the most important characteristics of an informed audience member?
Characteristics of a good Audience. Patient and attentive : Audience should always be patient while the performance is going on and should show interest towards it. They should also be attentive while listening or viewing of the performance so that they are able to enjoy and get the true picture of the performance.
How do you classify an audience?
3 categories of the audience are the lay audience, managerial audience, and expert audience . For running a successful business, you need to promote and sell your products to a targeted and valuable audience.
Why is it important to know your audience?
Why is it important to know your audience? Knowing your audience helps you figure out what content and messages people care about . Once you have an idea of what to say, knowing your audience also tells you the appropriate tone and voice for your message.
What is the importance of audience?
It guides the intent of their writing and determines how complex or how simple the piece should be . It helps them determine what perspective is appropriate to write from, and it provides them with an understanding of what is going to either appeal to or deter their audience.
What is an audience analysis example?
For example, a beverage company may view the entire population of a nation as their target market for a popular product but may develop hundreds of different target audiences such as snowboarders or grandmothers to promote sales. The process of identifying the characteristics of a target audience.
