Why do companies publish white papers? In general, vendors publish white papers for three key reasons: to generate leads, to nurture prospects , or to help close sales. Some publish white papers to attract attention, to redefine a market space, or to stake out a position as a leader in their industry.
Why do companies write white papers?
The white paper is used to inform and persuade the other company that a certain offering, such as a product or technology, is superior for solving a particular business problem or addressing a certain challenge.
Is a white paper necessary?
Any B2B vendor selling anything relatively new, complex or expensive could benefit from a white paper. Whether you're selling a product, a service, a technology, or a methodology, you still need one.
How effective are white papers?
According to the B2B Content Marketing 2018 Benchmarks, Budgets, and Trends report, white papers are one of the top 4 most effective types of marketing collateral preferred by 71% of companies . Content marketers across industries use white papers as potential tools for sales.
Who are white papers written for?
A white paper is an authoritative document intended to fully inform the reader on a particular topic . It combines expert knowledge and research into a document that argues for a specific solution or recommendation. The white paper allows the reader to understand an issue, solve a problem, or make a decision.
Is the white paper dead?
While some experts have said that the white paper is dying or declining , the Content Marketing Institute's founder, Joe Pulizzi, put it best in a 2016 interview: “In manufacturing and technology specifically, white papers are still a staple on the business side.
Why do white papers fail?
The Most Frequent Cause of White Paper Failure
By far the most likely reason for a white paper to fail to meet marketers' expectations, however, is that the white paper project was poorly planned .
How long should white papers be?
White papers are usually PDF downloads of 3,000 to 5,000 words . A good white paper is based on established facts and logical arguments, like a well-researched article in an industry journal. A white paper generally takes 4 to 6 weeks of intense effort by a group of people.
How do you publish a white paper?
- Have a distribution plan at the ready. Before you launch a white paper, you need to have a plan. ...
- Create a landing page. ...
- Write a series of relevant posts to support and promote the paper. ...
- Write guest posts. ...
- Get reviews. ...
- Invite experts to guest post. ...
- Email it to your subscribers.
Is a white paper peer reviewed?
Peer-reviewed publications are scientific articles that must be read and accepted by other scientists. Peer review is not a perfect system, but it does have meaning, at least to other scientists. ... A white paper, which doesn't require peer- review, can be written and distributed at a much lower cost and in much less time.
Are white papers content marketing?
How is white paper content marketing advantageous? ... White papers can be a beneficial strategy for business-to-business content marketing campaigns . They can even incite and stimulate other businesses to collaborate with you as they provide a piece of in-depth information on a particular subject.
What is the difference between a brochure and a white paper?
Brochures are generally colorful, flashy, and filled with promises, using copywriting and advertising techniques. White papers, on the other hand, are persuasive essays about a certain B2B product, service, technology, methodology, or new solution to an old problem .
What is a white paper in law?
White papers are policy documents produced by the Government that set out their proposals for future legislation . White Papers are often published as Command Papers and may include a draft version of a Bill that is being planned.
What is a white paper example?
A white paper is an in-depth report or guide about a specific topic and the problems that surround it . ... The term “white papers” originated in England as government-issued documents. One famous example is the Churchill White Paper, commissioned by Winston Churchill in 1922.
What should I look for in Crypto white papers?
The best white papers will be honest about why their solution needs the blockchain . Many projects freely admit that they'll only be using the blockchain for token generation and some smart contracts management, and that's perfectly okay.
Are white papers double spaced?
Your white paper should be 3-5 double-spaced pages (minimum of 3 full pages) with 12-point font and 1-inch margins. ... You should organize your white paper carefully and use clear, specific headings so that busy readers can scan the document effectively.
