One theory is that the journalistic employment of -30- originated from the number’s use during the American Civil War era in the 92 Code of telegraphic shorthand , where it signified the end of a transmission and that it found further favor when it was included in the Phillips Code of abbreviations and short markings ...
Why does a press release end with 30?
It likely dates to the glory days of the telegraph around the American Civil War. The number 30 was used as the shorthand for “end” or “no more” in Western Union’s “92 Code,” produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines .
Why does 30 Mean End of story?
Others claim the “-30-” comes from a time when stories were written in longhand — X marked the end of a sentence, XX the end of a paragraph and XXX meant the end of a story. The Roman numerals XXX translate to 30. ... The symbol supposedly was misread, changed to 30 and took root.
Why is there a at the end of a press release?
Three number signs/pound symbols (###), centered directly above the boilerplate or underneath the body copy in a press release, indicating to media that there is no further copy to come . ... Whichever symbol you decide to use, don’t forget that it comes out of tradition and respect, and simply means...”The end.”
What should be at the end of a press release?
How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.
Why do press releases have?
The purpose of a press release is to get attention, make news and generate publicity . Most importantly, press releases are an effective way to create interest around any corporate news in a factual and efficient way.
Where does the 30 go in a press release?
It is commonly employed when writing on deadline and sending bits of the story at a time, via telegraphy, teletype, electronic transmission, or paper copy, as a necessary way to indicate the end of the article. It is also found at the end of press releases .
What is the symbol for the end?
“ ␃” U+2403 Symbol For End of Text Unicode Character.
What is the end of a story called?
An epilogue is the final segment of a story and effectively serves as one final chapter.
What does a reporter say?
Using their tone, the reporter tells you what is important, what is sad, what is exciting, and what you don’t want to miss . It’s not so much what they’re saying, but how they are saying it. You might notice that the reporter sounds excited, energized, friendly, or confident.
Quick tip: Press releases generally end with three hashtag symbols (###) centered directly above the boilerplate and under the body copy to indicate the end of the release.
How long should a press release be?
A press release should have somewhere in the neighborhood of 400 words . That’s roughly one printed page. There’s no crime in falling a little short or going over by a bit but if you have significantly fewer or more than that amount of words, something is wrong.
What is a boilerplate copy?
Boilerplate text, or simply boilerplate, is any written text (copy) that can be reused in new contexts or applications without significant changes to the original . The term is used in reference to statements, contracts and computer code, and is used in the media to refer to hackneyed or unoriginal writing.
Can you end a press release with a quote?
Don’t leave quotes to the end of the release. This might be where you were told to put them but if something is important in a press release, it should come near the beginning. Leave them until the penultimate paragraph and you give the impression that they can’t be terribly important.
Which press release service is best?
| Rank Name Offer | 1. EIN Presswire $49.95 /release. | 2. eReleases $299.00 /release. | 3. 24-7pressrelease.com $19.00 /release. | 4. PR Newswire Quote only. |
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How many words should a press release be?
The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.
