Brochures are effective because they’re cost-effective, versatile, visually pleasing and can include lots of information . ... If you require large volumes of brochures for exhibitions or a mail drop they can be very cost-effective. They’re versatile As suggested above, brochures can be used for a number of purposes.
What are the 5 characteristics of a good brochure?
- They introduce. Chances are your reader has never heard of you, or your company, or your products or services, or how any of this stands out from your competitors. ...
- They inform. ...
- They persuade. ...
- They are complete. ...
- They are consistent.
What makes a brochure effective?
To be effective, your sales brochure needs to get attention , get the prospect interested enough to read further, raise their desire for the product or service, and get them to take a specific action such as buy now, call and make an appointment, visit your website, or return a post card.
What are the disadvantages of using a brochure?
- Limited Reach. The amount of people reached through the use of printed brochures is limited. ...
- Risk of Becoming Obsolete. ...
- Involved Process. ...
- Text Heavy.
What is the function of a brochure?
Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.
What are the key features of a brochure?
- Command Attention With the Cover. ...
- Attract Attention With Compelling Text. ...
- Set the Tone With Color. ...
- Choose the Right Font and Font Size. ...
- Use White Space Strategically. ...
- Organize With Boxes. ...
- Choose an Appropriate Fold. ...
- Bring the Brochure to Life with Photographs.
What is inside a brochure?
Don’t ignore the basics when creating a brochure; it should include standard information, such as company name , at least two types of contact information, a logo and tagline. It should also include a headline on the front and two or three brief items outlining benefits your organization can provide.
How do you make a brochure interesting?
- Use an Unusual Fold Most brochures involve the tri-fold, so using a different fold in your brochure printing order can really make a difference. ...
- Play with Your Pictures Even a novice using Photoshop can enhance images.
What are the advantages and disadvantages of a brochure?
- Advantage: Flexible Designs. Brochures may be compact, but they are flexible when it comes to design. ...
- Advantage: Advertising Benefits. ...
- Advantage: Saves Time. ...
- Disadvantage: Printing Expense. ...
- Disadvantage: Limited Space. ...
- Disadvantage: Environmental Concerns.
How can I make brochure?
- Open Microsoft Word. Open up the Microsoft Word application on your computer. ...
- Search “brochure” ...
- Select a template. ...
- Customize the brochure. ...
- ‘Save As’ ...
- Open a new document in Microsoft Word. ...
- Change orientation and margins. ...
- Choose columns.
What is a brochure for students?
Brochures have a single focus that may include information about an event or organization, sell a product, or solicit support for a point of view or course of action. In the context of the geography classroom, the latter is the most likely purpose for students to create a brochure.
What are the types of brochure?
- Half-Fold. This type of brochure is often compared to booklets. ...
- Tri-Fold. In this case, the name is self-explanatory. ...
- Z-Fold. The form of this brochure looks like a zig-zag. ...
- Gate-Fold. ...
- Double Gate Fold. ...
- Double Parallel Fold. ...
- Accordion Fold. ...
- Roll Fold.
What are the qualities of a good travel brochure?
Your brochure should focus on one specific objective. If you are announcing new offerings, make sure the brochure explains them and their benefits. A brochure that is intended to describe a travel product should be detailed and provide plenty of pictures and descriptions .
How do you end a brochure?
- This could be done by asking your reader to visit your showroom or call your office to schedule an appointment.
- Try to create an emotional call to action. Once again, consider using words and pictures to elicit an emotion. People are more likely to act if you can create empathy.
How do you make a brochure stand out?
- Give them something unexpected. Instead of producing a standard A4 or A5 brochure, think outside the box a bit and give your customers something they won’t be expecting. ...
- Make it high quality. ...
- Keep it simple. ...
- Get the imagery right. ...
- Tell a story.
What are three benefits of a patient education brochure?
- Reason #1: Improve Doctor-Patient Communication Leading to Greater Compliance. ...
- Reason #2: Save Valuable Office Time for You and Your Staff with More Effective Communication. ...
- Reason #3: Help Satisfy Meaningful Use Requirements.
