Increased revenue helps individual sportspeople and sports organisations to increase participation , improve performances and attract support. As technology becomes an increasingly important element of sport and sports compete with each other to engage participants and spectators, funding is even more crucial.
Why is commercialization important?
Commercialization enables customers to obtain a wider choice of products and allows companies to generate more revenue, increase efficiency, and also reduce costs . It’s a critical process since it entails making strategic and tactical decisions. They affect the market success of a product and a company in general.
What is commercialized in sport?
The commercialization of sport is that aspect of the sports enterprise , that involves the sale, display, or use of sport or some aspect of sport so as to produce income.
How does Commercialisation relate to sport?
What does commercialisation mean for the future of sport? Modern sports links to commerce are highly visible . Stadiums and arenas bear the names of businesses, while sponsors’ logos appear on athletes’ clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete.
What is Commercialisation in sport a level PE?
Definition: Commercialisation refers to the influence of commerce, trade . on an industry (e.g. SPORT) to make a profit . Commercialisation of physical activity and sport. Sport, media and sponsorship are closely linked in a what is known as the. ‘GOLDEN TRIANGLE’
What are the features of commercialization?
What Is Commercialization? Commercialization is the process of bringing new products or services to market . The broader act of commercialization entails production, distribution, marketing, sales, customer support, and other key functions critical to achieving the commercial success of the new product or service.
What are the problems of commercialization?
In general, previous research has shown that the main problems and challenges of the commercialization process are related to marketing, human resources, technical resources, financial resources, the business environment, and the planning and management of the commercialization process .
What are the 3 types of sporting Behaviour?
It can be verbal, written, physical or emotional . Poor behaviour can occur in many places – during play, on the sidelines, at training, in the clubhouse or outside of the sporting arena. It can be coaches, players, parents, spectators, officials or administrators that behave poorly.
What are the disadvantages of Commercialisation in sport?
- Encourages deviant behaviour due to the pressure of success.
- Generally, favours male over female and able bodied over disabled.
- Sponsorship might be short term.
- Performers may have to advertise a product that they do not like.
- Performers might be contracted to put in appearances and attend public speaking.
Why is the commercialization of sports bad?
Advertisements. For those watching at home the main drawback of commercialization in sport are the advertisements that appear every time the game stops . ... All of this could be seen as a major distraction from the sport itself.
How does Globalisation affect sport?
Because of globalization and commercialization, the value of a certain sport is very often determined by the size of available audience for media, advertisers and sponsors . It undermines basic principles of sport and may eventually lead to a decrease in the diversity in sport and sporting heritage.
What are ethics in sport?
Ethics in sport requires four key virtues: fairness, integrity, responsibility, and respect . Fairness. All athletes and coaches must follow established rules and guidelines of their respective sport.
When did the Commercialisation of sport begin?
The first World Cup after the war, in 1950 in Brazil, kick-started the post-war growth of the sport. From the mid-1950s, `with the spread of floodlights, improvements in air travel, and advances in television, new European club competitions were inaugurated. . .’.
Why do companies invest large sums of money in sport?
Benefits for sponsors
Improves company’s reputation in the UK because the company is supporting British sport. Provides rewards or incentives for staff and customers . Increases sales or revenue through increased media exposure. Reduces tax through tax relief.
What are examples of good sportsmanship?
Some popular examples of good sportsmanship include shaking hands , help an opponent who may have fallen over, encourage everyone, cheer, clap or hi-five, and be respectful to everyone including teammates, the opposition, parents and officials.
What is the Golden Triangle in sport?
The Golden Triangle
The relationship between the event, sponsorship and Television is referred to as the ‘Golden Triangle’.
