“You-attitude,” a phrase used by Kitty O. Locker in Business and Administrative Communication, refers to a style of writing that puts readers’ needs first. Specifically, you-attitude “emphasiz [es] what the reader wants to know, respecting the reader’s intelligence, and protecting the reader’s ego ” (Locker 36).
Why should we adopt a YOU attitude in professional writing?
In professional emails, letters, and reports, emphasizing what readers want or need to know is likely to generate goodwill and lead to positive results. In professional writing, the “you attitude” means looking at a topic from the reader’s point of view (“you”) instead of our own (“me”):
Why you attitude is important?
The “you” attitude is designed to make the reader feel like we’re looking at a situation from their perspective . ... We also use the “you” attitude to make sure that the reader understands what they’re going to gain, instead of focusing on what we will gain.
How do you adopt your attitude?
- Keep the focus on the reader. ...
- When responding to a request, be clear. ...
- Avoid jargon, but don’t patronize. ...
- When sharing positive information, make use of second person. ...
- Avoid use of second person in negative situations. ...
- Be sincere with the audience. ...
- Modified from:
Why is the YOU attitude especially important with long complex reports?
you attitude is especially important with long or complex reports because they demand a lot from readers . formality can be adjusted through word choices and writing style. ... overly formal can put too much distance between reader and writer, if you know readers well, use an informal tone.
What is you attitude give example?
“You-attitude,” a phrase used by Kitty O. Locker in Business and Administrative Communication, refers to a style of writing that puts readers’ needs first. Specifically, you-attitude “ emphasiz[es] what the reader wants to know, respecting the reader’s intelligence, and protecting the reader’s ego ” (Locker 36).
When should you attitude be avoided?
- Avoid starting your memos or letters or peer reviews with “I” or “We.”
- Avoid “you” when it criticizes the reader. ...
- The You-Attitude avoids condescension by eliminating unnecessary imperatives (commands).
What do we mean when someone says you have the I attitude and you attitude?
It is generally used to mean that you behave somewhat arrogantly or disrespectfully . Do you have an attitude? When we hear that question we generally think of someone with a negative outlook on a particular topic, thing or person.
What are five ways to create you attitude?
- put good news first.
- put main point/question first.
- persuade a reluctant audience by delaying main point/question.
What is the benefit of written communication?
Another advantage is that written communication provides a permanent record of the messages and can be saved for later study . Since they are permanent, written forms of communication also enable recipients to take more time in reviewing the message and providing appropriate feedback.
What is a positive approach?
Positive thinking, or an optimistic attitude, is the practice of focusing on the good in any given situation. ... It simply means you approach the good and the bad in life with the expectation that things will go well .
What is approaching with you-attitude?
In communication studies, this is known as the you-attitude. In elementary terms, the you-approach involves the use of pronouns that do not project the writer, but focus on the reader . Avoid first person pronouns such as I, we and our; prefer the second person, and use you and your liberally.
What is positive emphasis?
Positive emphasis is a way of looking at things . You can create positive emphasis with words, information, organization, and the layout you choose.
Which approach to bad news should be taken if you want to get the reader’s attention immediately?
—For minor or routine scenarios, the direct approach is nearly always best. However, if the reader has an emotional investment in the situation, or the consequences to the reader are considerable, the indirect approach is often better, particularly if the bad news is unexpected.
What is the most significant factor to consider when planning a business proposal?
The most significant factor in planning a proposal is whether the proposal is unsolicited or solicited . Solicited proposals are obviously expected and welcomed by the recipient, but they often must follow a specific organization, particularly when they are submitted in response to a request for proposals.
How can you create you attitude beyond the sentence level?
How can you create you-attitude beyond the sentence level? by using organization, content, and layout as well as style to build good will .
