How Do I Submit A Press Release To Local Media? - Fixanswer

Start with a catchy subject line. …
Then add a short introduction that personalizes the message and says something like, “I hope you can use this; let me know if you have questions.”
Copy and paste your press release into the e-mail message form.
Add your signature.
Check everything over.

Where should I send my press release?

In the media, individual journalists have their own specializations (referred to as a “beat”). Instead of sending your press release to the general email address of a news outlet, it is best

to address it to the person most interested in whatever subject you’re writing about

.

How do you distribute a press release?

Send Your Press Release to Influencers & Bloggers. …
Include Images, Graphics, or Video. …
Target Outlets That Reach Your Audience. …
Use a Service to Write Your Press Release. …
Send Your Release to Journalists, Not Newsrooms.

How do I distribute a press release for free?

PRLog: Overall Best Free Press Release Distribution Service.
OnlinePRNews.com: Best for Free, Short-term Release Publishing.
1888PressRelease.com: Best for Distribution to Search Engines.
PR.com: Best for Free Industry Targeting for a Published Release.
NewswireToday.com: Best for Wide RSS Feed Reach for Nonprofits.

How do I submit a press release UK?

Write an irresistible subject line. …
Get straight to the point. …
Don’t send attachments. …
Structure your press release correctly. …
Send it at the right time. …
Follow up.

How do you email a press release subject?

Press release: title of the story.
PR: title of the story.
Title of the story [Press release]

How do I email a media advisory?

A brief, direct, and informative headline announcing the event.
A sub-headline to clarify or add more information about the event.
Contact information (name, title, phone number, email address).
A brief explanation of the event’s purpose.

Should I send press release in Word or PDF?

The PDF is the king of “static”

Most companies that have a news- or pressroom on

their website make their press releases available to journalists

. In fact, it is best practice to do so. However, when a newsroom contains releases in only PDF, the PR department will lose on conversion, engagement, and measurement.

Is it most ideal to send a press release?

The best time to send a press release is

between 10 am and 2 pm

—this is when editors open about one-third of all the emails they’ve received. Early mornings are less effective: open rates drop to 20.5% between 6 and 10 am. … Issue your press releases after 6 pm only if you find it absolutely necessary!

How much does it cost to send out a press release?

Distributing your press release locally or to most states will cost

$350

. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR Newswire also has international distribution options.

How far out should you send a press release?

How Far in Advance Should You Send a Press Release? You should send your press release

two to three weeks before an event like a conference or store opening

, whilst a pitch to a glossy magazine may need to go out months ahead of time.

How do you write a press release?

Choose the angle that matters for your target audience.
Start with a well-thought-out headline.
Pay attention to a lead paragraph.
Cover the essentials in a few body paragraphs.
Consider adding quotes.
Include contact details.
End your press release with a boilerplate.

Should you send press releases as an attachment?

Never Send a Press Release as

an Attachment

So forget the attachments. Instead, simply copy your text and paste it into the body of your email message. It’s also best to stick with “plain text” and stay away from special text formatting in your message.

What do journalists think of press releases?

Our survey also asked reporters: “When vetting and doing research on an organization, where do you look?” 73% of our respondents said they look at an organization’s

press

release. This reveals that press releases are still a credible and objective asset for reporters.

How do you submit a photo to a press release?

Create a digital press release (using a press release creator like Prowly or using a CMS)
Add your photos, videos & other rich media (such as Facebook posts or Twitter conversations) directly to your press release.
Post it online to your brand newsroom.

When should you press release?

Send a press release with your take on a trending news story to help get both SEO value and news coverage. Send it to the journalists who have already covered the story. And be sure to do it while the other story is still trending to get the most value and increase your chances of getting quoted as an expert.

How do you send a press release in 2021?

Step #1: Do Something Newsworthy.
Step #2: Develop Your Hook.
Step #3: Write Your Press Release Headline.
Step #4: Write Your Press Release Lead.
Step #5: Write Your Body Copy.
Step #6: Add Final Touches.
Step #7: Distribute Your Press Release.

How long should a press release be 2021?

Typically spanning

400-500 words

, press releases are read by journalists and editors. With the right kind of media pitch, your press release may be published in magazines, newspapers, and journals and find a larger audience. You can write a press release for the following events: Breaking company news.

Is it bad to send a press release on a Friday?

You might be thinking Friday is when to send a press release as a good ending to the workweek. This isn’t a good idea, though, since emails received on Friday—especially in the afternoon—

are rarely opened

(there’s only a 15% open rate). Anything that’s not of crucial importance is left on hold until Monday.

How long should a press release be?

A press release should have somewhere in the

neighborhood of 400 words

. That’s roughly one printed page. There’s no crime in falling a little short or going over by a bit but if you have significantly fewer or more than that amount of words, something is wrong.

Why is there a 30 at the end of press releases?

The number 30 was used as the shorthand for “end” or “no more” in Western Union’s “92 Code,” produced in 1859. This set of guidelines was meant

to reduce bandwidth over increasingly busy telegraph lines

. In addition to using “30” for “the end,” a telegraph operator could use shortcuts like: 2 for “very important”

How much do freelance writers charge for a press release?

You’ll find a freelance writer who can draft you a press release for as

low as $30 to as high as $182 per hour

. Others will charge you $. 50 to $2 per word or $150 to $750 per page.

Is a press release paid for?

Most press release services strike a deal with media outlets for those placements. The press release service

pays the media site every time they chose to include a press release

– that’s part of what’s in the price tag when you buy a release.

Who writes a press release?

PR professionals send reporters press releases to propose possible story ideas. A press release is a short, compelling news story written by

a public relations professional

and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication.

How do you write a press release for a business?

Think of an inspirational brand-driven story for your new business.
Remember about the standard elements of a company launch press release: headline, dateline, lead, body, company info, media contact information.
Make sure you have a list of media contacts interested in your specific business.