social schema. cognitive representation that gives a specific type of person meaning.
social stereotype
.
What term refers to a portion of an associative network that represents a specific entity and thereby provides it with meaning?
schema
. a portion of an associative network that represents a specific entity and thereby provides it with meaning. figurative language.
Which of the following terms represents the degree of connectedness between a consumer and a service provider?
Relationship quality
reflects the connectedness between a consumer and a retailer, brand, or service provider.
Which term defines a schema representing an event?
script
.
schema
representing an event. episodic memory. memory for past events in ones life.
Which of the following refers to cognitive components that represent facts in an associative network?
Knowledge in long-term memory is stored in an associative network. … It is a network of mental pathways linking all knowledge within memory.
Declarative Knowledge
. refers to cognitive components that represent facts.
Which of the following is a form of associative learning?
Two types of associative learning exist:
classical conditioning
, such as in Pavlov’s dog; and operant conditioning, or the use of reinforcement through rewards and punishments.
What type of memory refers to the memory for past events in one’s life?
Summary.
Episodic memory
and semantic memory are the two types of declarative memory. These are the long-term memories stored in the brain of a human being. Episodic memory is associated with the events that take place in the life of an individual.
Which of the following is true of consumers with high shopping involvement quizlet?
Which of the following is true of consumers with high shopping involvement?
They are more likely to process information about deals and are more likely to react to price reductions.
Which of the following is an example of the kind of information that is included in big data?
Big data also encompasses a wide variety of data types, including the following: structured data,
such as transactions and financial records
; unstructured data, such as text, documents and multimedia files; and. semistructured data, such as web server logs and streaming data from sensors.
Which of the following is an element of the marketing mix?
The elements of a marketing mix are the aspects of marketing that a business will leverage to promote its goods or services. There are five elements to consider:
product, price, place, promotion, and people
.
What is cognitive schema in psychology?
schema, in social science,
mental structures that an individual uses to organize knowledge and guide cognitive processes and behaviour
. … Schemata represent the ways in which the characteristics of certain events or objects are recalled, as determined by one’s self-knowledge and cultural-political background.
What is schema in cognitive development?
Schemas are
categories of knowledge that help us to interpret and understand the world
. In Piaget’s view, a schema includes both a category of knowledge and the process of obtaining that knowledge.3 As experiences happen, this new information is used to modify, add to, or change previously existing schemas.
What is cognitive thought process?
Cognition is a term
referring to the mental processes involved in gaining knowledge and comprehension
. These cognitive processes include thinking, knowing, remembering, judging, and problem-solving. 1 These are higher-level functions of the brain and encompass language, imagination, perception, and planning.
Which type of memory is the area in memory where we store what we encounter with the five senses?
Sensory information is stored in
sensory memory
just long enough to be transferred to short-term memory. Humans have five traditional senses: sight, hearing, taste, smell, touch. Sensory memory (SM) allows individuals to retain impressions of sensory information after the original stimulus has ceased.
Which of the following terms is used to represent the feelings a consumer has about a particular product or activity?
In consumer behavior,
consumer mood
represents feelings a consumer has about a particular product or activity.
Which of the following provides a consumer with the deepest comprehension and the greatest chance of accurate recall?
Personal elaboration
provides the deepest comprehension and greatest chance of accurate recall. Continuation refers to the extent to which a consumer continues processing a message even after an initial understanding is achieved in the comprehension stage.
What is human associative learning?
Associative learning is
a style of learning that happens when two unrelated elements
(for example, objects, sights, sounds, ideas, and/or behaviours) become connected in our brains through a process known as conditioning.
What is memory types of memory?
Most scientists believe there are at least four general types of memory:
working memory
.
sensory memory
.
short-term memory
.
long-term memory
.
What is the meaning of associative learning?
associative learning, in animal behaviour,
any learning process in which a new response becomes associated with a particular stimulus
. In its broadest sense, the term has been used to describe virtually all learning except simple habituation (q.v.).
Which of the following is a cognitive form of learning?
Q. Which of the following is a cognitive learning? | B. serial learning | C. insight learning | D. classical conditioning | Answer» c. insight learning |
---|
Is semantic memory declarative?
Semantic memory a
type of long-term declarative memory
, and comprises facts about the world that are not linked to particular events or contexts. Semantic memory involves “knowing that” (e.g., Paris is the capital of France).
What is memory and types of memory in psychology?
Memory is the ability to take in information, store it, and recall it at a later time. In psychology, memory is broken into three stages:
encoding, storage, and retrieval
. Stages of memory: The three stages of memory: encoding, storage, and retrieval. Problems can occur at any stage of the process.
Which of the following is a psychological factor that impacts consumer buying decision?
There are four psychological factors that influence consumer behaviour:
Motivation, perception, learning, and attitude or belief system
. Motivation speaks to the internal needs of the consumer. Understanding how to motivate your customer is a powerful tool.
What two factors have given rise to consumer generated information?
Two factors have sparked the rise of consumer-generated information: 1.
the increased tendency of consumers to post their own thoughts, opinions, reviews, and product discussion through blogs or digital media
. 2.
How do situational characteristics affect the way consumers pay attention to an advertisement?
How do situational characteristics affect the way consumers pay attention to an advertisement?
They provide context for the interpretation of an advertisement.
What are types of data?
- These are usually extracted from audio, images, or text medium. …
- The key thing is that there can be an infinite number of values a feature can take. …
- The numerical values which fall under are integers or whole numbers are placed under this category.
What are marketing elements?
The four Ps of marketing—
product, price, place, promotion
—are often referred to as the marketing mix. These are the key elements involved in marketing a good or service, and they interact significantly with each other.
What is marketing mix quizlet?
the elements of a business’s marketing that are designed to meet the needs of its customers. … The four elements are often called 4
‘Ps’ – price, product, promotion and place
. Unique selling point or proposition. the aspect or features of the product that differentiates it from its rivals.
What four marketing elements make up the marketing mix?
- Product (or Service).
- Place.
- Price.
- Promotion.
Which one of the following refers to the data about data?
(d)
Meta Data
It is used to store data and describes how the data is stored in databases.
What are the types of data sources?
- relational.
- multidimensional (OLAP)
- dimensionally modeled relational.
What is an example of cognitive?
Learning
is an example of cognition. The way our brain makes connection as we learn concepts in different ways to remember what we have learned. … Our ability to reason through logic is a prime example of cognition. People do have different ways of reasoning if we think about why people buy certain things when they shop.
What is the meaning of cognitive abilities?
Cognitive ability is defined as
a general mental capability involving reasoning, problem solving, planning, abstract thinking, complex idea comprehension, and learning from experience
(Gottfredson, 1997).
What are some examples of cognitive behavior?
- SMART goals. SMART goals are specific, measurable, achievable, realistic, and time-limited.
- Guided discovery and questioning. …
- Journaling. …
- Self-talk. …
- Cognitive restructuring. …
- Thought recording. …
- Positive activities. …
- Situation exposure.
What is cognitive neuroscience psychology?
Cognitive neuroscience is
the study of how the brain enables the mind
. Brain science explores how individual neurons operate and communicate to form complex neuronal architectures that comprise the human brain. … It maps higher-level cognitive functions to known brain architectures and known modes of neuronal processing.
What makes cognitive neuroscience interdisciplinary?
Cognitive science is the empirical exploration of intelligent systems. It is, by its very nature, an interdisciplinary science combining results from anthropology, biology, computer science, linguistics,
neuroscience
, philosophy, and psychology.
What does schemata mean in communication?
Definition. 1Schemata are
cognitive structures representing generic knowledge
, i.e. structures which do not contain information about particular entities, instances or events, but rather about their general form.
What are the 3 main cognitive theories?
There are three important cognitive theories. The three cognitive theories are
Piaget’s developmental theory, Lev Vygotsky’s social cultural cognitive theory, and the information process theory
. Piaget believed that children go through four stages of cognitive development in order to be able to understand the world.
Are reflexes cognitive?
The Reflex-Cognitive Model postulates that
stimulus
leads to reflex and reflex activates the cognitive system which in turn triggers emotion.
Why is cognitive development important?
Cognitive development provides
children with the means of paying attention to thinking about the world around them
. … Cognitive development encompasses a child’s working memory, attention, as well as a child’s ability to manage and respond to the experiences and information they experience on a daily basis.
Where in the brain is memory stored?
Hippocampus
. The hippocampus, located in the brain’s temporal lobe, is where episodic memories are formed and indexed for later access.
What is sensory memory in cognitive psychology?
Sensory memory is
the perception of sight, hearing, smell, taste, and touch information entering through the sensory cortices of the brain and relaying through the thalamus
. It lasts only milliseconds and is mostly outside conscious awareness.
Which memory is semantic?
Semantic memory is
a category of long-term memory
that involves the recollection of ideas, concepts and facts commonly regarded as general knowledge. Examples of semantic memory include factual information such as grammar and algebra.