What Does A Travel Brochure Include?

by | Last updated on January 24, 2024

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It contains

testimonials, itinerary options and suggestions as well as many calls to actions (CTAs) for the reader

. A brochure is a longer form piece of content that typically encompasses all the information about that destination, and all of the things you as a travel company provide.

How do you write a good travel brochure?

  1. Draw readers in with the right photo. Photos are probably the most important part of your travel brochure. …
  2. Use a color scheme. The colors of your travel brochure play an important role in how it will be received. …
  3. Write descriptive copy. …
  4. Save time with a template.

What should be included in a travel brochure?

  1. A Good Cover. This is the first thing that people will see and it should immediately answer three questions: 1. …
  2. Description of the Benefit. …
  3. Call to Action. …
  4. Product Explanation. …
  5. Recreational Activities. …
  6. Geographic Information. …
  7. Pictures.

What should a travel guide include?

A guide book or travel guide is “a book of information about a place designed for the use of visitors or tourists”. It will usually include

information about sights, accommodation, restaurants, transportation, and activities

. Maps of varying detail and historical and cultural information are often included.

What is the purpose of a travel brochure?

Travel brochures are

promotional documents that advertise specific destinations, hotels, tours, vacation packages, or exotic locales

. Who makes them? Basically anyone who provides travel and tourism-related services to the public, including companies, agents, hoteliers, and tour guides.

How do I make an attractive brochure?

  1. Know your objective like the back of your hand. …
  2. Know your customers. …
  3. Be creative, be unique. …
  4. Practice font restraints. …
  5. Go straight to the point. …
  6. Avoid big words. …
  7. Design for your readers.

What is a tourist brochure?

Tourist brochures are

a two-pronged marketing tool

. They entice travelers to visit an area, and once there, they inform visitors about what they can see and do at the destination.

How do I design a brochure?

  1. Remember your brand design standards.
  2. Design with the reader in mind.
  3. Choose your brochure type.
  4. Gather your copy and images.
  5. Find your style.
  6. Pick the perfect CTA.

What are the stages of developing a tour brochure?

  • Establish the purpose. What’s it for? …
  • Define the elements. Plan out the elements you wish to convey in the brochure. …
  • Create meaningful content. …
  • Keep it simple. …
  • Plan the brochure. …
  • Assemble the assets. …
  • Sketch your ideas. …
  • Build appropriate proofing cycles.

How do you structure a travel guide?

  1. Have a clear storyline in mind. …
  2. Make sure your article has a purpose or goal. …
  3. Edit your experience to fit your story. …
  4. Write an irresistible first paragraph. …
  5. Include dialogue.

What are the various types of trips?

  • Business Travel. …
  • Event Travel. …
  • Backpacking Trip. …
  • Solo Travel. …
  • Family Vacation. …
  • Siblings-Only Vacation. …
  • The Ultimate All-Girls/All-Boys Travel.

What is a travel guide person?

A tour guide (U.S.) or a tourist guide (European) is

a person who provides assistance, information on cultural, historical and contemporary heritage to people on organized sightseeing and individual clients

at educational establishments, religious and historical sites such as; museums, and at various venues of tourist …

How do you conclude a travel brochure?


Write a strong conclusion

that is only a paragraph long. Reiterate the most important point or detail that you made in writing the brochure. Begin with a statement that echoes your previous statements, and then continue with information that drives your point home.

What is digital travel brochure?

Digital Travel Brochure

These

monthly digital publication

with keep you current with everything you need or want to know. All your favorite vendors and all your favorite destinations.

What is the format of a brochure?

Brochures vary in content and length, but most follow

a standard format

. The front panel displays the company logo and headline. The inner panels make a case for the product/service using supporting facts and details. The final panel contains contact info and a call-to-action.

Timothy Chehowski
Author
Timothy Chehowski
Timothy Chehowski is a travel writer and photographer with over 10 years of experience exploring the world. He has visited over 50 countries and has a passion for discovering off-the-beaten-path destinations and hidden gems. Juan's writing and photography have been featured in various travel publications.