A Social Media Manager, or Community Manager, oversees a company's interactions with the public through implementing content strategies on social media platforms. Their duties include
analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online
.
Even though there are some unexpected tasks required, being a social media manager is
a fun, rewarding job
. You instantly see the results from hard work and it's interesting to be part of an industry that is so fast-paced, ever-changing, and new in every aspect.
- Communication. …
- Writing. …
- Creativity. …
- Efficiency & top-notch organization. …
- Traditional & digital marketing. …
- Customer care. …
- Making connections. …
- Agility.
Many newbie social media managers charge approximately
$25 – $35 an hour to start
, typically between 10 or 20 hours per month per client. This means that each client is worth $250 – $700 per month.
- A website and blog (We recommend using Squarespace.)
- Social media marketing (Facebook, Twitter, LinkedIn, etc)
- Social media publishing (Facebook Notes, LinkedIn Pulse, Medium, etc)
- Email marketing (We recommend using Mailchimp.)
Is Social Media Manager a stressful job?
Social media professionals have high-paced jobs with unique – and serious –
stressors
. Working in digital media involves late nights and stressful situations. Last-minute requests, constant changes, and sales targets all put pressure on social media managers.
As a result of recent shifts toward digital-focused advertising strategies,
social media managers are in demand
, and social media management has become an attractive career for many. Further, social media management is one of many examples of a role in the tech industry that does not require programming experience.
Social media managers have similar working hours to others in the advertising and marketing world (i.e.
between 35 and 40 hours per week
). However, when deadlines are approaching or if you need to attend meetings, you may need to work outside normal working hours.
Entry Level (social media posting, virtual assistant duties):
$15
-$50/hr. Intermediate (social media posting, content creation, and community management): $50-$100/hr. Advanced (brand and social media strategy, consulting): $120-$250/hr.
One way to get started in social media marketing with little experience is by being a
self-starter
. Look up basic design and communication videos, and then apply it to some of your own work. You can take marketing classes online that give you more experience.
Some agencies will charge as much
as $9,000 per month
. If you want a comprehensive social media strategy planned out and then executed, you'll pay anywhere from $3,000 to $20,000 per month for just two channels (like Facebook and Twitter). An average cost would be $4,000–7,000 per month.
- Upwork. I found my very first social media management gig through Upwork, so I can't recommend this platform enough! …
- Flexjobs. Flexjobs is another excellent place to find freelance social media manager gigs. …
- Fiverr. …
- Freelancer. …
- 5. Facebook Groups.
While ZipRecruiter is seeing annual salaries as high as $100,000 and as low as $12,000, the majority of Freelance Social Media Marketing Manager salaries currently range between
$35,000 (25th percentile) to $60,000 (75th percentile)
with top earners (90th percentile) making $80,000 annually across the United States.
Social media users have shown several burnout symptoms lately. … We find that
ambivalence, emotional exhaustion, and depersonalization
can all significantly negatively influence a userLs social media continuance.
- Set boundaries and expectations. …
- Know and show your worth. …
- Work smarter, not harder. …
- Recognize your warning signs. …
- Ask for help. …
- Prepare response protocols. …
- Advocate for equitable mental health resources. …
- Maintain healthy habits.
Social media fatigue (SMF), which refers to social media users'
tendency to withdraw from social media because of feeling overwhelmed
, is closely related to individuals' social life and well-being. Many studies focused on understanding SMF and exploring its enablers and influences.