Social networking is the
use of Internet-based social media sites to stay connected with friends, family, colleagues
, customers, or clients. Social networking can have a social purpose, a business purpose, or both, through sites like Facebook, Twitter, LinkedIn, and Instagram.
Facebook is a
social networking site
that makes it easy for you to connect and share with family and friends online. … By 2006, anyone over the age of 13 with a valid email address could join Facebook. Today, Facebook is the world’s largest social network, with more than 1 billion users worldwide.
Essentially, social media is a platform for broadcasting information, whereas
social networking is a platform for communicating with one another
. Social media is a communications channel, whereas, in social networking, the communication has a two-way nature.
Social networking services can
provide an accessible and powerful toolkit for highlighting and acting on issues and causes that affect and interest young people
. Social networking services can be used for organising activities, events, or groups to showcase issues and opinions and make a wider audience aware of them.
- Social networking sites. Most of us are familiar with social networking sites like Facebook, Twitter, and LinkedIn. …
- Social review sites. …
- Image sharing sites. …
- Video hosting sites. …
- Community blogs. …
- Discussion sites. …
- Sharing economy networks.
Social media can be a useful tool for businesses, bringing advantages such as
engaging with your audience and boosting website traffic
. However there can also be disadvantages, including the resources required and negative feedback.
Have you heard of TikTok? On the of chance you haven’t heard of it, it is
a social media platform
that is especially useful for brands that want to stay relevant with their social media strategy.
- Social Networks. When most people think of social media, they tend to imagine social networking sites. …
- Social News. …
- Microblogging. …
- Bookmarking Sites. …
- Media Sharing. …
- Community Blogs.
- Staying connected with friends. …
- For means of communication. …
- Keeping up-to-date on news more quickly. …
- Achieving a more personal connection. …
- Making friends with similar interests and “likes” …
- Networking, networking, networking. …
- For free advertising. …
- For creative expression.
Maybe you’re not big on watching movies and shows, but a good social media strategy may change your mind.
Netflix is the master at social media
. By trying to analyze the streaming giant from a marketing perspective, I realized that there is more than meets the eye.
- Build relationships. Social media is not just about brands connecting with their customers. …
- Share your expertise. Social media gives you an opportunity to talk about what you know and what you want to be known for. …
- Increase your visibility. …
- Educate yourself. …
- Connect anytime.
Understanding the functional building blocks of social media”, researchers provide a framework that defines social media, which includes seven functional social media building blocks:
identity, conversations, sharing, presence, relationships, reputation, and groups
.
- Increasing Brand Activity.
- Generate Online Traffic.
- Staying Alive.
- Better Conversion Rates.
- Increasing Brand Loyalty.
- Partnering up with Influencers.
- Assessing the Competition.
- Selectively Advertising.
- Facebook (2.74 billion users)
- YouTube (2.29 billion users)
- WhatsApp (2 billion users)
- Facebook Messenger (1.3 billion users)
- Instagram (1.22 billion users)
- Whatsapp (1.21 billion users)
- TikTok (689 million users)
- QQ (617 million users)
- Social Networks: Facebook, Twitter, LinkedIn.
- Media Sharing Networks: Instagram, Snapchat, YouTube.
- Discussion Forums: Reddit, Quora, Digg.
- Bookmarking & Content Curation Networks: Pinterest, Flipboard.
- Consumer Review Networks: Yelp, Zomato, TripAdvisor.
- Instagram. Long the home of influencers, brands, bloggers, small business owners, friends and everyone in between, Instagram has topped well over 1 billion monthly users. …
- YouTube. …
- 3. Facebook. …
- Twitter. …
- TikTok. …
- Pinterest. …
- Snapchat.