What Is A UTM Medium?

UTM Medium —

The type of traffic

, or which kind of tool you used to get it. Medium is the higher level. This is actually the medium used to get the traffic: Social media, acquisition, website etc.

What is UTM content used for?

Urchin Tracking Module (UTM) codes are snippets of code — attached to the end of a URL —

used to measure the effectiveness of digital marketing campaigns

. They are also used to pinpoint specific sources of traffic to your website. UTM codes, at a minimum, include a traffic source, a medium, and a campaign name.

What UTM means?

UTM is the acronym for

Universal Transverse Mercator

, a plane coordinate grid system named for the map projection on which it is based (Transverse Mercator). The UTM system consists of 60 zones, each 6-degrees of longitude in width.

What is UTM referral?

This parameter is used

to specify how traffic came to you

. Google paid ads automatically designate the UTM Medium as cpc (cost per click) and some organic social sites designate the UTM Medium as referral, while others tag it as social.

How do UTM parameters work?

“UTM parameters are

simply tags that you add to a URL

. When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking.”

What is the difference between WGS and UTM?

The difference is that

WGS 84 is a geographic coordinate system

, and UTM is a projected coordinate system. Geographic coordinate systems are based on a spheroid and utilize angular units (degrees).

Why UTM is required?

UTM codes

help you track the performance of each of those links so you can see where your traffic is coming from

. You can use the UTM variables within the link to track general information, like how much traffic you’re getting from social media.

What are the elements of UTM tags?

• Traffic Source. The source parameter allows you to track where the traffic originated from. …
• Medium. The medium parameter tracks what type of traffic the visitor originated from – cpc, email, social, referral, display, etc. …
• Campaign Name. …
• Content. …
• Keyword Term.

How do I use UTM tags?

1. Head to the Google Analytics Campaign URL builder.
2. Enter the URL of the page you want to link to, then enter the values for the parameters you want to track.

How do you name UTM?

1. Tag all traffic that you have control over. …
2. Be consistent when setting UTM tags. …
3. Use a consistent case. …
4. Create a naming convention for campaigns. …
5. Set the source tag to the name of the channel you are using. …
6. Consider always setting the medium tag for paid traffic to cpc.

How do I generate a UTM code?

1. Navigate to your Analytics Tools. …
2. Open the Tracking URL Builder. …
3. Open the Tracking URL form to create a new UTM code. …
4. Fill in each attribute of your UTM code and click “Create.” …
5. Use the shortened link in your marketing campaign.
6. Measure your success.

What does UTM mean on Instagram?

To get started, you’ll want to set up UTM tagging. UTM is short for “

Urchin Tracking Module

”. To put it in easier terms, a UTM is the piece of unique code you’ll add on to the end of your URL. With UTM tagging, you can make sure Google Analytics is tracking your Instagram traffic with complete accuracy.

How do I track my UTM code?

1. In GA4, you can see UTM campaign data in all 3 Acquisition reports: Overview, User acquisition, and Traffic acquisition.
2. To find your UTM data in Google Analytics GA4 property, navigate to analytics.google.com » Acquisition.
3. Click on User acquisition.

Where do UTM parameters come from?

What are UTM parameters? Initially

created by Urchin Software

, which was acquired by Google to build Google Analytics, Urchin Tracking Modules (UTMs) are a set of five query parameters that we can append to a link pointing to our website. The five parameters are: utm_source.

How do you test UTM parameters?

1. During HTTP to HTTPS redirect, UTM parameters are not passed in this case.
2. It’s not a good idea to use “cpc” as a medium by default when tagging social media campaigns.

What datum does UTM use?

The World Geodetic System WGS84 ellipsoid

is now generally used to model the Earth in the UTM coordinate system, which means current UTM northing at a given point can differ up to 200 meters from the old. For different geographic regions, other datum systems can be used.