What Is A Co-branded Card?

by | Last updated on January 24, 2024

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Today, you can find co-sponsored by dozens of major retailers and various card issuers. Some of the most popular include the Southwest Rapid Rewards® Priority Credit Card, the

Hilton Honors American Express Aspire Card

and the Costco Anywhere Visa® Card by Citi.

How does a co-branded credit card work?

Co-branded credit are the product of a

mutual partnership between a particular merchant and a credit card issuer

. Together, they create a credit card that bears the merchant's logo and provide merchant-specific benefits to brand-loyal consumers.

What is a co-branded credit card examples?

Today, you can find credit cards co-sponsored by dozens of major retailers and various card issuers. Some of the most popular include the Southwest Rapid Rewards® Priority Credit Card, the

Hilton Honors American Express Aspire Card

and the Costco Anywhere Visa® Card by Citi.

What are co-branded debit cards?

A co-branded card is like

your usual credit or debit card issued in partnership with your favorite brand or merchant

. It comes with added benefits ranging across high cash back offers, special rewards, discounts and EMIs.

Are co-branded credit cards easier to get?

In general,

co-brand airline credit cards

are some of the easiest credit cards to get. For most cards, you need a credit score in the mid 600s, but 670 or above is best.

How do airlines benefit from co-branded credit cards?

An airline credit card typically refers to a co-branded travel rewards credit card offered jointly by a card issuer or network and a particular airline. It qualifies a cardholder to earn frequent-flyer miles for awards travel with that airline, or other airline-specific benefits,

when they put spending on the card

.

How do co-branded cards make money?

If the customer ends up paying interest or late fees to the issuer, the co-branding partner gets a

revenue sharing kickback

from the issuer. If the customer uses the co-branded card at other places, the co-branding partner also gets a percentage of the fees earned by the issuer.

What are co-branded credit cards used in conjunction with?

Often bearing the logos of both the credit card company and the retailer, co-branded cards earn merchandise discounts, points, or other rewards when used with

the sponsoring merchant

, but they can also be used anywhere the cards from that network are accepted.

What are two major credit cards?

Major credit cards are those on the

Visa, Mastercard, American Express and Discover networks

. You can usually see the logo of your credit card network on the front of your card. Sometimes it is on the back.

What's the difference between private label and co brand cards?

Co-branded credit cards are often confused with private label credit cards, colloquially known as a store cards. … Co-branded credit cards, on the other hand, function like any other regular credit card, except that they

offer specific consumer benefits from the merchants whose branding they

display.

Which card comes under Times Co brand category?


HDFC Times Credit Card

– Titanium and Platinum HDFC Credit Card. Times Card is a co-branded credit card offering from Times Internet Limited and HDFC Bank.

What is an example of co branding?

The

Taco Bell/Doritos partnership

detailed below is a perfect example of co-branding. Or, for instance, when Nike partnered with Apple for Apple Watch Nike +. A common example is when your favorite brand or retailer partners with a credit card company for a co-branded credit card like Bloomingdale's American Express.

What are branded payments?

A branded payment can allow

a customer to avoid supplying their personal information across multiple services

, using a gift or payment card as a financial source at all touchpoints and allowing them the flexibility to use anonymous data for their accounts and shield sensitive information including their name, date of …

What is the easiest Chase card to be approved for?


The Chase Slate® credit card

is a minimalist card, with no rewards and relatively few perks. In return, it offers easy approval, accepting credit scores in the 551 to 600 range for 8% of its cardholders, according to a Credit Karma survey of cardholders.

What is the easiest Chase card to get?

As one of Chase's no-annual-fee cash back credit cards, the

Chase Freedom Unlimited

is easier to get approved for than the Chase Sapphire Preferred Card or Chase Sapphire Reserve. And you're getting a fantastic rewards card out of the deal.

What credit score do you need for Delta Blue?

Delta SkyMiles® Blue American Express Card Bank of America® Premium Rewards® credit card Blue Cash Preferred® Card from American Express Recommended Credit Score

690850good – excellent

Recommended Credit Score 690850good – excellent Recommended Credit Score 690850good – excellent
Charlene Dyck
Author
Charlene Dyck
Charlene is a software developer and technology expert with a degree in computer science. She has worked for major tech companies and has a keen understanding of how computers and electronics work. Sarah is also an advocate for digital privacy and security.