What Can You Track On An Ecommerce Website?

by | Last updated on January 24, 2024

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  • Total Click and Total Impression in Google Search Console – Your Performance on Google Search. …
  • Conversion Rate. …
  • Subscriber Growth Rate. …
  • Email Conversion Rate. …
  • Cart Abandonment Rate. …
  • Number of Transactions. …
  • Average Order Value (AOV)

How can I monitor my ecommerce website?

  1. Conversion Paths. This is the single most important function of your site – Can your customers buy things? …
  2. Landing Pages. …
  3. Secondary Website Functions. …
  4. Site-Wide Content. …
  5. Critical Infrastructure.

What top 10 features are a must for any ecommerce site?

  • Shopping Cart. This is an integral part of any eCommerce store, the shopping cart. …
  • Payment Gateway Integrations. …
  • Order Management. …
  • Security. …
  • Scalable Infrastructure. …
  • Mobile Compatibility. …
  • Reports and Analytics. …
  • Logistics integration.

What types of metrics would you want to track on your e business Web site?

  1. Sales conversion rate. …
  2. Email opt-ins. …
  3. Customer lifetime value. …
  4. Customer acquisition cost. …
  5. Revenue by traffic source. …
  6. Average order value. …
  7. Shopping cart abandonment rate. …
  8. Net Promoter Score.

What are some key metrics to track in any e commerce model?

  • Conversion rate. …
  • Gross margin. …
  • Average order value. …
  • Cost per acquisition. …
  • Cart abandonment rate. …
  • Checkout abandonment rate. …
  • Customer lifetime value. …
  • Revenue on advertising spent.

What are the four types of e-commerce?

  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Consumer-to-Consumer (C2C)
  • Consumer-to-Business (C2B)
  • Business-to-Administration (B2A)
  • Consumer-to-Administration (C2A)

What are the 8 unique features of e-commerce?

  • Ubiquity. internet/web tech is available everywhere. …
  • Global reach. tech reaches across national boundaries which makes marketspace potentially billions.
  • Universal Standards. …
  • Richness. …
  • Interactivity. …
  • Information density. …
  • Personalization/Customization. …
  • Social Technology.

What is E Commerce Analytics?

What is ecommerce analytics? Ecommerce analytics is

the process of gathering data from all areas that have an impact on your online store

and using this information to understand the trends and the shift in consumers’ behavior to make data-driven decisions that will drive more online sales.

How do you measure success in ecommerce?

  1. Conversion rate. …
  2. Customer acquisition cost (CAC) …
  3. Average order value (AOV) …
  4. Social media engagement. …
  5. Bounce rate. …
  6. Return rate. …
  7. Shopping cart abandonment rate. …
  8. Percentage of repeat customers vs.

What is average order value?

Average order value (AOV)

tracks the average dollar amount spent each time a customer places an order on a website or mobile app

. To calculate your company’s average order value, simply divide total revenue by the number of orders.

What should I track on my website?

  • Number of Visitors. …
  • Bounce Rate. …
  • Average Pageviews per Session. …
  • Session Duration. …
  • Average Time on Page. …
  • Top Traffic Source. …
  • Device Source. …
  • Interactions per Visit.

What is KPI in ecommerce?


Key performance indicators

(KPIs) are like milestones on the road to online retail success. Monitoring them will help ecommerce entrepreneurs identify progress toward sales, marketing, and customer service goals. KPIs should be chosen and monitored depending on your unique business goals.

What are the most important line items to track for an ecommerce business?

  • Sales and returns. Track sales and returns (a) by major product line or category and (b) by marketing source. …
  • Number of orders. …
  • Average order value. …
  • Cost of sales. …
  • Gross profit margin. …
  • Visits by marketing source. …
  • Conversion rate. …
  • Marketing costs.

What is the most important KPI for ecommerce?

Yigit Kocak of Prisync says the most important ecommerce KPI is “

orders per active customers

.” “Orders per active customers measures the average number of orders that active customers make during a specific time period.

What is e-commerce business model?

E-commerce business models can generally be categorized into the following categories.

Business – to – Business (B2B) Business – to – Consumer (B2C) Consumer – to – Consumer (C2C) Consumer – to – Business (C2B)

Which ecommerce metrics are most important?


Customer lifetime value (LTV)

is arguably one of the most important metrics to track in e-commerce. This is the overall revenue you forecast a customer to bring you during their lifetime, or span of time as your customer. In an earlier example calculating average order value I said the AOV was $33.

Ahmed Ali
Author
Ahmed Ali
Ahmed Ali is a financial analyst with over 15 years of experience in the finance industry. He has worked for major banks and investment firms, and has a wealth of knowledge on investing, real estate, and tax planning. Ahmed is also an advocate for financial literacy and education.