Research by Yankelovich finds wide differences among African Americans represented by two distinct segments labeled “
market leaders” and “market followers
.” Compared to “market followers,” “market leaders” _____.
Which of the following are the three largest racial/ethnic subcultures in the United States?
Many marketing messages appeal to ethnic and racial identity. 4.
African Americans, Hispanic Americans, and Asian Americans
are the three most important ethnic/racial subcultures in the United States.
Which segment of the African American market identified by Yankelovich is younger has the highest education and income and is positive about the future?
To which segment of the African American market identified by Yankelovich would Jeffrey belong? –
The New Middle Class segment of the African American
market is younger, has the highest education and income, and is positive about the future.
Which generation of Hispanic adults was born outside the United States?
First-generation Latinos
were born outside the United States or on the island of Puerto Rico (63%). Second-generation Latinos were born in the United States to immigrant parents (19%).
Which is the most commonly described subculture?
Religious groups
are the most commonly described subcultures.
Which of the following ethnic subcultures is the smallest in the US?
The smallest major race group was
Native Hawaiian
and Other Pacific Islander alone (0.5 million) and represented 0.2 percent of the total population.
Which American ethnic subculture is the fastest growing?
| A B | segregation Immigrants who exhibit THIS live and shop in places physically separated from mainstream Anglo consumers | Asian American American ethnic subculture is most likely the fastest growing |
|---|
Are the third largest and fastest growing ethnic subculture in the United States?
Hispanics
represent. the largest and fastest growing ethnic subculture in the United States. Though they have diverse nationalities, a common religion, language, and hispanic media create a hispanic subculture. Asian Americans is the most diverse with varying nationalities, languages and religions.
Which of the following populations are the largest ethnic group in the United States?
B Hispanic/Latino
(a) Americans. Hispanic/Latino(a)s are the largest ethnic minority group in the United States, representing about 16% of the total population (Table 30.1).
Which of the following is predicted to be the fastest growing ethnic group in the United States between 2020 and 2040 quizlet?
Asian Americans
are predicted to be the fastest growing ethnic subculture in the United States between 2020 and 2040.
Which of the following is a reason for the change in Native American population trend over the last 10 years?
Which of the following is reason for the change in Native American population trend over the last 10 years? In Native American culture, status and honor are gained through:
sharing wealth
. … Many Native Americans moved to urban areas as a result of the Relocation Act of he 1940s.
A subculture
is a segment of a larger culture whose members share distinguishing values and patterns of behavior.
Which of the following can be defined as a sub culture?
1a : a culture (as of bacteria) derived from another culture. b : an act or instance of producing a subculture. 2 :
an ethnic
, regional, economic, or social group exhibiting characteristic patterns of behavior sufficient to distinguish it from others within an embracing culture or society a criminal subculture.
Which of the following is a cultural factor that affects consumer behavior and marketing strategy quizlet?
-Cultural factors that affect consumer behavior and marketing strategy are
demographics, values, language, and nonverbal communications
. You just studied 81 terms!
What is the wealthiest ethnic group in America?
| Rank Group Income (US$) | 1 Indian Americans 135,809 | 2 Taiwanese Americans 102,405 | 3 Australian Americans 100,856 | 4 Filipino Americans 100,273 |
|---|
What was the black population in 2010?
The 2010 Census showed that the United States population on April 1, 2010, was 308.7 million. Out of the total population, 38.9 million people, or
13 percent
, identified as Black alone (see Table 1).
