Audience analysis involves
identifying the audience and adapting a speech to their interests
, level of understanding, attitudes, and beliefs. Taking an audience-centered approach is important because a speaker’s effectiveness will be improved if the presentation is created and delivered in an appropriate manner.
What do you understand by audience analysis public speaking?
Audience analysis entails
identifying and understand the audience and adapting your speech to their interests
, level of understanding, beliefs, and attitudes. … It’s not about telling an audience what they want to hear. Rather, it’s about the style, approach, and choice of words a speaker uses for maximum impact.
How do you complete an audience analysis?
- Step 1: Identify Potential Audience(s) …
- Step 2: Select the Priority Audience. …
- Step 3: Identify Priority Audience Characteristics. …
- Step 4: Identify Knowledge, Attitudes and Practices. …
- Step 5: Identify Barriers and Facilitators. …
- Step 6: Consider Audience Segmentation. …
- Step 7: Identify Key Influencers.
What are the 5 categories of audience analysis?
In addition, this chapter explores the five categories of audience analysis:
(1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis
, and (5) the topic interest and prior knowledge analysis.
What are the 4 types of audiences?
- Friendly. Your purpose: reinforcing their beliefs.
- Apathetic. Your purpose is to first to convince them that it matters for them.
- Uninformed. Your requirement is to educate before you can begin to propose a course of action.
- Hostile. You purpose is to respect them and their viewpoint.
What are the benefits of audience analysis?
- Targeting. Knowing your audience can help you target the right group of people. …
- Promote Your Product. It is well-known that advertising can be very expensive. …
- Reach Out To Your Customers. …
- Attract New Customers. …
- Time Savings. …
- Cost Efficient. …
- Complete Data.
What are the 3 types of audience analysis?
Audience analysis is categorized into three types:
demographic, psychographic and situational analysis
. Demographic analysis addresses who your audience is in terms of age, race, religion, education, income, occupation and group affiliation.
How audience analysis is important for a speaker?
Analyzing your audience will help you
discover information that you can use to build common ground between you and the members of your audience
. A key characteristic in public speaking situations is the unequal distribution of speaking time between the speaker and the audience.
What is an audience analysis example?
For example, a
beverage company may view the entire population of a nation as their target market for a popular product
but may develop hundreds of different target audiences such as snowboarders or grandmothers to promote sales. The process of identifying the characteristics of a target audience.
What are the 4 types of public speaking?
- Ceremonial Speaking. …
- Demonstrative Speaking. …
- Informative Speaking. …
- Persuasive Speaking.
What audience values should you consider?
Audience analysis includes consideration of demographic informationInformation about the audience’s
gender, age range, marital status, ethnicity
, socioeconomic status, and other variables that can influence their frame of reference., such as the gender, age range, marital status, race, and ethnicity of the people in …
What are the characteristics of a target audience?
These include
gender, age, income level, race, education, religion, marital status, and geographic location
. Consumers with the same demographics tend to value the same products and services, which is why narrowing down the segments is one of the most important factors to determine target markets.
Who can be the audience?
Knowing who you are writing for is critical when starting the writing process. Most of the writing you will do in college has an audience, which is simply a particular
reader or group of readers
. Your audience will influence your decisions about content, emphasis, organization, style, and tone.
What are the 2 types of audiences?
You’ll need to determine who they are in order to analyze your audience. This guide divides audience into two categories:
academic and nonacademic
. Note: Your audience can be a combination of the two.
What is an example of audience?
An example of an audience is
the crowd in the seats at a sporting event
. An example of an audience are people who tune in to a specific morning radio show. An example of an audience are people who enjoy watching a specific genre of movies. … All those persons who read what one writes or hear what one says; one’s public.
What is an example of target audience?
A target audience is generally associated with a business’s marketing message, which highlights advantages and benefits of a business’s product or service. Examples of a target audience are “
company employees, society as a whole, media officials, or a variety of other groups
” (Tambien, E., n.d.).
