Social networking serves as
a way to connect individuals with other people and businesses to share information, ideas, and messages
. Companies also use social networks to create and increase brand recognition, promote products and services, and to answer customer queries and concerns.
- Loss of Privacy. One basic problem that can come with the use of social networking sites is the loss of individual privacy. …
- Sexual Predators. …
- Cyberbullying. …
- Time Consumption. …
- Loss of Social Skills.
- Communication.
- Collaboration.
- Opinions & Reviews.
- Brand Monitoring.
- Entertainment.
- Media Sharing.
- Paid Advertising.
- Instagram. Long the home of influencers, brands, bloggers, small business owners, friends and everyone in between, Instagram has topped well over 1 billion monthly users. …
- YouTube. …
- 3. Facebook. …
- Twitter. …
- TikTok. …
- Pinterest. …
- Snapchat.
Social media
helps people establish better relationships with their family and friends
, and now the networking sites also show their significance for apps. Mobile devices are gaining more and more space amongst people when compared to other ways of internet access.
Understanding the functional building blocks of social media”, researchers provide a framework that defines social media, which includes seven functional social media building blocks:
identity, conversations, sharing, presence, relationships, reputation, and groups
.
Social media can be a useful tool for businesses, bringing advantages such as engaging with your audience and boosting website traffic. However there can also be disadvantages,
including the resources required and negative feedback
.
through social media. Some misuses that are associated with the social media are: Defamation: The most affected people through social media are politicians and celebrities. … False and unreliable information: Apart from defamation, there is
increasing misuse
of the social networking sites.
uploading inappropriate content, like embarrassing or
provocative photos or videos of
themselves or others. sharing personal information with strangers – for example, phone numbers, date of birth or location. cyberbullying. exposure to too much targeted advertising and marketing.
- Lacks Emotional Connection. …
- Gives People a License to be Hurtful. …
- Decreases Face-to-Face Communication Skills. …
- Conveys Inauthentic Expression of Feelings. …
- Diminishes Understanding and Thoughtfulness. …
- Causes Face-to-Face Interactions to Feel Disconnected. …
- Facilitates Laziness.
- Social Networks. Examples: Facebook, LinkedIn. …
- Bookmarking Sites. Examples: Pinterest, Flipboard, Diggs. …
- Social news. Examples: Digg. …
- Media Sharing. Examples: Pinterest, YouTube, Vimeo. …
- Microblogging. …
- Blog comments and forums. …
- Social Review Sites. …
- Community Blogs.
Since it’s a relatively new technology, there’s little research to establish the long-term consequences,
good or bad
, of social media use. However, multiple studies have found a strong link between heavy social media and an increased risk for depression, anxiety, loneliness, self-harm, and even suicidal thoughts.
- Social Networking.
- Photo Sharing.
- Video Sharing.
- Interactive Media.
- Blogging/Community Building.
- Increasing Brand Activity.
- Generate Online Traffic.
- Staying Alive.
- Better Conversion Rates.
- Increasing Brand Loyalty.
- Partnering up with Influencers.
- Assessing the Competition.
- Selectively Advertising.
Friendship and social skills
are additional areas in which the impact of social media on youth is both positive and negative. In the Pew Research Center report, 81 percent of teens in the survey said social media makes them feel more connected to what’s going on in their friends’ lives.
Four Functions of Social Media messaging. They have suggested four functions :
monitor, respond, amplify and lead Social Media message to communicate
and engage with people on Social Media.
