Social media is
a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities
. … Content includes personal information, documents, videos, and photos.
Social media is a collective term for websites and applications which focus on
communication, community-based input, interaction, content-sharing and collaboration
. Forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
Social media refers to the means
of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks
. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts.
All media are social, in the sense that
they establish and maintain relations between and among humans as individuals and collectives
, increasingly across space and time. No medium is more social than any other medium. … As technologies, social media are grounded in the programmable principles of the digital computer.
1. Social networking sites. Most of us are familiar with social networking sites like Facebook, Twitter, and
LinkedIn
. … A social networking site is a Jill of all trades. Users can share thoughts, curate content, upload photos and videos, form groups based on interests, and participate in lively discussions.
What Is Social Media? Social media is a computer-based technology that facilitates the
sharing of
ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is Internet-based and gives users quick electronic communication of content.
Why is social media important? Social media is important because
it allows you to reach, nurture, and engage with your target audience
— no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.
Understanding the functional building blocks of social media”, researchers provide a framework that defines social media, which includes seven functional social media building blocks:
identity, conversations, sharing, presence, relationships, reputation, and groups
.
- Social Networks. Examples: Facebook, LinkedIn. …
- Bookmarking Sites. Examples: Pinterest, Flipboard, Diggs. …
- Social news. Examples: Digg. …
- Media Sharing. Examples: Pinterest, YouTube, Vimeo. …
- Microblogging. …
- Blog comments and forums. …
- Social Review Sites. …
- Community Blogs.
- Increasing Brand Activity.
- Generate Online Traffic.
- Staying Alive.
- Better Conversion Rates.
- Increasing Brand Loyalty.
- Partnering up with Influencers.
- Assessing the Competition.
- Selectively Advertising.
Since it’s a relatively new technology, there’s little research to establish the long-term consequences,
good or bad
, of social media use. However, multiple studies have found a strong link between heavy social media and an increased risk for depression, anxiety, loneliness, self-harm, and even suicidal thoughts.
Social media can be a useful tool for businesses, bringing advantages such as engaging with
your audience and boosting website traffic
. However there can also be disadvantages, including the resources required and negative feedback.
Social networking services can provide an
accessible and powerful toolkit for highlighting and acting on issues and causes
that affect and interest young people. Social networking services can be used for organising activities, events, or groups to showcase issues and opinions and make a wider audience aware of them.
- Social Networks: Facebook, Twitter, LinkedIn.
- Media Sharing Networks: Instagram, Snapchat, YouTube.
- Discussion Forums: Reddit, Quora, Digg.
- Bookmarking & Content Curation Networks: Pinterest, Flipboard.
- Consumer Review Networks: Yelp, Zomato, TripAdvisor.
Assessments of Google+ growth varied widely, because
Google first defined the service as a social network
, then later as “a social layer across all of Google’s services”, allowing them to share a user’s identity and interests. … At the end of 2011, Google+ had 90 million users.
Social network have developed targeted ad solutions which allow businesses to reach its potential customers based on the profile of the user. Social networks also have
unique access to the most personal information of its users like
their hobbies, interests, places frequently visited, etc.