When are people most susceptible to normative social influence? Most likely to occur by referring to
the STRENGHT, IMMEDIACY, and SIZE of the group
. We are more likely to conform when the group members are unanimous in their thoughts or behaviors.
Normative social influence is usually associated with
compliance
, where a person changes their public behaviour but not their private beliefs. For example, a person may feel pressurised to smoke because the rest of their friends are.
People are more likely to conform to informational social influence when
the situation is ambiguous
, when they are in a crisis, or if experts are present. Using other people as a source of information can backfire when they are wrong about what’s going on.
Latane’s social impact theory posits that three factors influence the extent to which we conform to group norms:
personal importance, immediacy, and size
.
When are people most susceptible to normative social influence? Most likely to occur by referring to
the STRENGHT, IMMEDIACY, and SIZE of the group
. We are more likely to conform when the group members are unanimous in their thoughts or behaviors.
Normative Influence is conformity based on one’s desire to fulfill others’ expectations and gain acceptance (Myers, 2009). Informational influence is
conformity under acceptance of evidence about reality which has been provided by others
(Myers, 2009).
The theory of normative social behavior (TNSB)
posits that group identity, outcome expectations, and injunctive norms moderate the relation between descriptive norms and behaviors
.
Why does normative influence occur?
Normative influence refers to the fact that
people sometimes change their behavior, thoughts, or values to be liked and accepted by others
. This results in conformity, in the form of individuals altering their utterances or demeanor to be more like what they perceive to be the norm.
What are normative behaviors?
Here normative behaviour is defined as
behaviour resulting from norm invocation
, usually implemented in the form of invocation messages which carry the notions of social pressure, but without direct punishment, and the notion of assimilating to a social surrounding without blind or unthinking imitation.
What is an example of normative conformity?
Standing ovations, peer pressure, fashion trends, body image, and following traditions
are just a few examples of normative conformity.
What is the main reason that informational influence occurs?
Informational influence happens
when people change their behavior in order to be correct
. 5 In situations where we are unsure of the correct response, we often look to others who are better informed and more knowledgeable and use their lead as a guide for our own behaviors.
Social psychologists provide two main reasons for the effects of social influence:
normative influence and informational influence
(Deutsch & Gerard, 1955).
An example of normative social influence is
peer pressure
, or the desire to be liked and “belong” to a group. In short, you adhere to the norms of a group so you are accepted and are not subject to social ridicule for being an outsider.
What are the 3 types of conformity?
There are three types of conformity:
compliance, identification and internalisation
.
Introduction. Social influence is ubiquitous in human societies. It takes a wide variety of forms, including
obedience, conformity, persuasion, social loafing, social facilitation, deindividuation, observer effect, bystander effect, and peer pressure
.
Why is conformity bad?
Conformity
creates a change in behavior so that the people in the group behave in the same way
. And as much this is a good thing, it’s also bad. There are so many people in this world that do not feel like others, yet they are, in a way, obliged to follow society’s norms.
